Know Your Audience: using research
If you want to maintain and grow your audiences, you'll need to know about who your current audiences are and who your potential audiences could be. Understanding what each of those groups want and need from you will help you to increase your audience numbers.
If you can't measure it, you can't manage it.
But sometimes it can be hard to know where to start especially when you're short on time or budget.
This free training session will show you the best ways to find out about your audiences. We'll cover sources of data that are available for both ticketed and non-ticketed organisations.
Who is it for?
Arts, culture, and heritage organisations or freelancers.
If you’re a non-ticketed organisation, there’s sometimes a misconception that you don't have audience data. But there's a wealth of audience information available for everyone - as long as you know where to look.
What will be covered?
This session will focus on the best ways to make data-driven-decisions in the cultural sector. We'll cover the data sources below, and show you how to choose the most appropriate data for you - and how to turn that into valuable audience insights and actions.
- Desk research - free resources available to all
- Making the most of staff knowledge
- Box office data
- Designing a research brief
- Focus Groups
- Collaborative research
Chris Palmer is our Strategic Insights Director. Chris is a certified member of the Market Research Society and has over twelve years' experience in research, data, and benchmarking across both the arts and hospitality CRM sectors.