31st January 2025

Organic Influencer Marketing Toolkit

Organic Influencer Marketing Toolkit

Download toolkit
Laptop on a bed with Instagram on the screen

Can arts and culture organisations use influencers as part of their marketing strategy? Yes!

We’re here to bust the myths that influencers are only for selling products, or that they’re too expensive for small organisations to even consider.

In this toolkit, we provide a step-by-step guide for how to work with influencers to help you meet your short and long-term goals. We’re focusing on organic influencers, which means this is a low-cost marketing strategy which will hopefully help you make a big impact.

What’s in the Organic Influencer Toolkit?

  • What is influencer marketing?
  • Why does it matter?
  • What is organic influencer marketing?
  • Why use organic influencer marketing?
  • Planning an influencer campaign
  • Creating content
  • Measuring success
  • Moving forward
  • Case Study with Millennium Forum, Derry
  • Influencer campaign checklist

Do you need help with your organisation’s marketing strategy? Book a Free advice session with us.

Newsletter

Fresh ideas for building your audience straight to your inbox

Our emails are full of content relevant to you that you can jump into when you have five minutes spare. We’ll send one or two emails a month and you can unsubscribe any time.

Newsletter

By clicking Sign Up you're confirming that you agree with our Terms and Conditions.

Woman reading in Irish language bookshop

Contact us

We’re called thrive for a reason. Let us know how we can best support you – drop us a line any time.

Back of man looking at map on street

Search our website

Search for free reports, toolkits, audience development tips and more