We’re the research and evaluation people for arts and heritage

We offer accessible, practical help across research, evaluation, and marketing. Our team knows Northern Irish audiences inside out. And the people here? They’re not like anywhere else

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Blog Audience Development

1st May 2026

thrive’s IMPACT Research Programme: Implementation FAQS

This FAQ answers the most common queries on joining our research programme IMPACT, but if you have other questions, please contact verity@wewillthrive.co.uk.

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Blog Audience Development

30th April 2026

Learning to Let Go: My First Time Moderating a Panel

Sector Development Coordinator Eve Murtagh tells us about her first time moderating a panel at last month’s thrive event Prefer Not To Say.

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Blog Evaluation

29th April 2026

The Limits of Demographic Data in the Arts: Post-event Reflections from Prefer Not To Say

Our new Head of Sector Development Dr Verity Peet shares three musings inspired by Prefer Not to Say. 

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Blog Audience Development

9th April 2026

Work in Progress: Engage (our new participation survey)

This blog series pulls back the curtain on what we’re working on at thrive: it’s a chance to share the thinking, the tests, and the work in progress. ‘Cause what happens in the office doesn’t have to stay in the office!

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Blog Audience Development

9th April 2026

IMPACT 25-26 End of Year Quiz

The financial year is wrapping up, and thousands of IMPACT surveys have been completed across the sector. First off, a genuine thank you to every organisation collecting and sharing this data. It’s what makes this insight possible. Our full 2025–26 IMPACT report lands in a few weeks. Before then, we’ve pulled out a handful of […]

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Blog Audience Development

9th April 2026

416 survey responses. One person. One day. Here’s how…

On St Patrick’s Day in Downpatrick, our Head of Sector Development, Verity Peet, set herself a challenge: collect as many IMPACT survey responses as possible at an unticketed event.  She came back with 416.

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Our upcoming events

We’re a friendly bunch! Come along to one of our events, meet new people and hear something that could spark an idea.

Thursday

June 11, 2026

10,000 Audience Responses You Need to Know About

Audience developmentEducation

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Our Impact

audiences members surveyed through IMPACT

organisations partnered with in 2025-26

hours of value added to our sector this year

Our research

Report North West

8th October 2025

IMPACT North West: End of Year Report 24-25

The latest insights into arts, culture and heritage audiences in Derry, Strabane and Donegal from our IMPACT North West research for 2024-2025.

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Report North West

7th October 2025

The IMPACT North West Project Resources

The North West Audience Development Project is the first piece of cross-border research to shed light on behaviours and patterns in audiences of arts, culture and heritage across Derry, Strabane, and Donegal.

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Report Audience Development

3rd September 2025

Is the Price Right?: Pricing In The Arts – Full Report

We are sharing the findings from our Pricing Report.

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IMPACT

5th August 2025

Raw Data from our IMPACT Survey 2024-25

We are releasing the raw data from our IMPACT Survey 2024-25.

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Report IMPACT

5th August 2025

IMPACT End of Year Report 2024-25

Get new insights into Northern Ireland audiences with the latest results of thrive’s IMPACT Survey research for 2024-2025.

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Report IMPACT

14th February 2025

IMPACT Sector Report

In this report, we’ve used our IMPACT Survey to offer new insights into audience motivations, behaviours, and demographics, broken down by artform.

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Get practical help in our Knowledge Hub. Our resources cover all things research, evaluation and marketing and they’re free to download whenever you need them.

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Our work is as diverse as our clients. Find out more about how our team can deliver support that’s specific to your needs.

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Join one of our research projects, volunteer with us, or sign up for an event.

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