Thrive (formerly Audiences NI) helps cultural organisations unlock their potential through better understanding their audiences. Access free resources, reports, and insights for understanding and growing your cultural audiences.
Find out how you measure up in all aspects of audience development.
Free downloadable resources. Everything from template social media calendars to market research toolkits.
Unsure where to start? Book a free one-to-one audience development session.
If you don’t know your audience, how can you reach them? Our free reports and at-a-glance factsheets help you get to grips with your current and potential audiences.
A look at what Northern Ireland's ticketing data tells us about audience attendance trends across the year.
Free one-to-one audience development.
There is wealth of free information about your current and potential audiences available through your social media and website. Here's how to access it and build a picture of your online audiences.
Culture Republic present an exploration into LGBTQ+ people and the arts and culture in Scotland. Find out more about this growing demographic and how you can welcome them to your events or venue.
Learn how to create a marketing plan and speak your audience's language.
We investigated the attendance patterns of Crescent Arts Centre visitors.
We're working with DCSDC to understand audiences across the council area.
We're helping EastSide Arts understand what their audience data is telling them.
We ran a pilot project with six museums to find out who their audiences are.
We're running a pilot project with The Space to test how to talk to younger audiences.
We're working with VAI on a three year audience development framework for visual arts in Northern Ireland.