9th April 2026

IMPACT 25-26 End of Year Quiz

IMPACT 25-26 End of Year Quiz

Blog Audience DevelopmentEngagementEvaluationIMPACT
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The financial year is wrapping up, and thousands of IMPACT surveys have been completed across the sector. First off, a genuine thank you to every organisation collecting and sharing this data. It’s what makes this insight possible.

Our full 2025–26 IMPACT report lands in a few weeks. Before then, we’ve pulled out a handful of fresh findings and turned them into a quick quiz.

The data comes from nearly 4,000 respondents across venues in Northern Ireland.

So, how well do you really know your audiences?

Take the quiz and find out.

(Click the + to reveal the answers)

Q1: Going out much? How many respondents said they attended more than 6 cultural events a year?  

Our survey said… (b) 38%. Who needs to get out more? 

 

Q2. What percentage of people said the cultural event they attended made them feel happy? 

Our survey said… (d) 73%. Awwww. Isn’t that lovely? 

 

Q3. Impact of the cost of living crisis? How many people said it was affecting how often they went to cultural events? 

Our survey said… (b) 24%. That’s nearly one out of every four people. 

 

Q4. Repeat visitors? How many people said it wasn’t their first visit to that venue? 

Our survey said… (d) 85%. They liked it enough to come back! Nice.

 

Q5. Access for all? What percentage of respondents identified as disabled? 

Our survey said… (b) 10%. Which compares to 24% of the general population. 

 

Q6. Of those with a disability, what percentage are neurodiverse?  

Our survey said… (d) 37%. We’ve got some neurospicy audiences! 

 

Q7.  Late bookers? What percentage of respondents said that they booked their tickets either on the day of the event or in the week leading up to the event? 

Our survey said… (a) 10%. Really? Yes, really. Maybe late bookers don’t fill out surveys? 

 

Q8. Earnings? What percentage of respondents earn less than £34,400?  

Our survey said… (c) 41%. That’s a big portion of arts and culture attenders earning less than the NI average. 

 

Q9. What age? IMPACT respondents were all over the age of 16, but what percentage of those were over the age of 50? 

Our survey said… (c) 61%. You knew that one already, right? 

 

Q10. Overall experience? What percentage of people rated their overall experience as good or very good? 

Our survey said… (d) 91%. Which is pretty amazing. Well done everyone! 

 

How did you score? 

10 out of 10? Wow, congratulations, you are an audience expert! Please apply for the next available job at thrive ; )

7 -9? Impressive – you know your audiences! You must have been to at least one of our events!

4-6? Not bad… but if you haven’t already, sign up to our IMPACT research programme immediately to find out more about your audiences.

0-3? Oh dear. Go straight to the thrive website and read everything – case studies, research reports, toolkits and blogs!

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