NI Audience Snapshot - older people

By 2025, Northern Ireland will have more over 65s than children.  This shift in demographics in global.  The increase in the aging population is 1 of 5 global mega-trends reshaping the world we live in.

Our snapshot gives you the hard facts and figures about older people in Northern Ireland. How many of them are there in your area? And how much are they interested in engaging with culture? We'll give you some insight to start planning how you could develop your relationship with this audience.

Older people are a growing population - both in Northern Ireland and globally. Here's how to make your cultural offering and marketing appeal to this group.

Thrive Audience Snapshot Older People

Download Snapshot
(PDF 475KB)

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