31st January 2022

Heritage Panel: Second survey insights

Heritage Panel: Second survey insights

Report HeritageResearch

Download report

In the latest half of 2020, we created and conducted the Culture Beyond Covid audience research in the shape of a free survey for organisations to get insight directly from their audiences and see what the bigger trends are across NI.

We have evolved this research into a second phase – our Culture Beyond Covid: Heritage Panel. The heritage panel will track audience’s views on returning to heritage as we continue to navigate through the pandemic this coming year. We’re out to find out what has changed for these audiences, what has stayed the same and what their attitudes are after the pandemic, right from the horse’s mouth!

The second survey of the Heritage Panel ran from 3rd to 10th November 2021. You can download our report for a full overview of the results of the second survey. Scroll down for a short summary of the most interesting findings:

• 20% have not yet returned to indoor heritage. In comparison, our first survey indicated 26% had not yet returned back in August 2021. Are heritage audiences becoming more confident in visiting indoor places?
• People who have come back to indoor heritage are more likely to feel safe, compared to those who haven’t.
• 1 in 4 are visiting outdoor heritage more often than before Covid.

If you’d like to view the results from our first survey, visit our insights page.

---

The Heritage Panel is made of 146 heritage attenders in Northern Ireland who will be surveyed every two months until May 2022. Culture Beyond Covid for Heritage is funded by the National Lottery Heritage Fund.

Funded by

Also worth a look

Toolkits and Templates Marketing

18th August 2020

The Analytics Series – Facebook Insights

This Facebook toolkit is the second of our Analytics Series. We’re looking at the platform’s insights, what they are, which ones are useful to track and why, events insights and tips for ads and sponsored posts.

Read more

Toolkits and Templates Audience Segments

1st August 2018

Age Friendly Guidelines

Older people are a huge potential audience for arts, culture, and heritage in Northern Ireland – and one that is often overlooked. They can also experience barriers to their engagement with culture, so it’s vital that you consider this audience if your venue or events are to be truly accessible and welcoming to all.

Read more

Report Inclusion and Accessibility

5th April 2022

The Audience Panel – Accessibility persona

Get to know Jan, our accessibility persona created from the data collected during our Audience Panel.  

Read more

Newsletter

Fresh ideas for building your audience straight to your inbox

Our emails are full of content relevant to you that you can jump into when you have five minutes spare. We’ll send one or two emails a month and you can unsubscribe any time.

Newsletter

Email

Sign Up

If you are human, leave this field blank.

Δ

By clicking Sign Up you're confirming that you agree with our Terms and Conditions.

Contact us

We’re called thrive for a reason. Let us know how we can best support you – drop us a line any time.

Get in touch