This comprehensive report was commissioned by NIMC to profile the visitors to six different museums: Carrickfergus Museum, Down County Museum, F.E Mc William Gallery & Studio, Irish Linen Centre & Lisburn Museum, Newry & Mourne Museum, and Tower Museum.
The report uncovers what the museum visitors are like, where they come from, how they find out about museums,what motivates them to come, and uncovers trends and crossover between the museums.
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