The latest news and views from thrive.

Bringing you the latest news on audiences in the cultural sector.

Three performers stand in silhouette in front of a red curtain
BLOG 7th February 2024

Northern Ireland's Pantomime: Defying Trends in the UK

As we move towards spring, it's a fitting time to take a moment and consider December, a pivotal time of year for the arts. With recent reports suggesting a downturn in sales for pantomimes and Christmas shows throughout the UK, it's worth examining whether this trend extends to Northern Ireland as well.
Friends hanging out and playing guitar
BLOG 19th December 2023

What is the value of arts and culture in Northern Ireland?

The significance of arts and culture is frequently downplayed, yet it profoundly shapes people's lives. The Northern Ireland in 100 Stories project has gathered first hand accounts from people across the region demonstrating the impact arts and culture have on local residents. In this blog post, Laura examines the key themes from the project, highlighting how integral arts and culture are to are to local communities.
A water droplet being created in a body of water
BLOG 5th December 2023

First Findings from IMPACT Survey

Two months since introducing our IMPACT survey, Research Analyst Laura has taken a first look at the data for early insights from the responses. Her initial review offers a pulse check – what does the data reveal about the impact of arts, cultural and heritage events and activities so far?
Woman holding a young child at a festival on a sunny day
BLOG 22nd November 2023

What does "free" mean for families wanting to experience culture in Northern Ireland?

In this guest blog, Sarah McAvera from Golden Thread Gallery, shares her experience of attending "free" cultural events with her family, which often come with hidden prices. She explores whether this outcome is inevitable or if organisations can implement changes to provide more budget-friendly and accessible family programming.
Image is of a country road outside of Maghera, County Down
BLOG 17th October 2023

Change is good

The lovely Laura Cusick, our Head of Sector Development, is transitioning to a new position within our company. She has written a blog post explaining her decision to take on this new role.
A group of people sitting and listening to a discussion
BLOG 10th October 2023

What's the Difference Between Audience Development and Marketing?

In this blog post, our CEO Fiona explains her take on the differences, and how audience development is the only way to meaningful change.

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