What if the problem isn’t low engagement – but how we’re measuring it?
Drawing on insights from our IMPACT research programme, this article from thrive, originally published in Arts Professional, challenges long-held assumptions about audience loyalty and frequency. Because audiences aren’t one-shop customers. They’re more like grocery shoppers – engaging widely across the sector. So what happens when we look at cultural engagement through that wider lens, and what should organisations do differently as a result?
Download the full article above.
