Whether you’re meeting someone for the first time or going on a blind date, it’s nice to ask the other person some questions to get to know them. But what you don’t want to do is ask too many questions or ask too intrusive questions that might scare them away.

The same thing goes for people visiting your venue or organisation for the first time. If you visited a cultural venue for the first time, would you want to take a 20-minute survey afterwards? Probably not. This is especially true if you have only been in the venue for 10 minutes. People need to have a relationship with you first before they’re willing to take a lengthy survey. The good news is that there is an easier way to gather data on your first-time attenders without the intense Q&A.

Download our toolkit to learn tips on the different tools you can use to find out more about your new visitors.

If you’d like to talk to us about your audiences, we’re always available for a chat. Book one of our free Audience Appointments. We’re looking forward to meeting you!