Find out what NI visual arts audiences think about coming back, what they've been doing over lockdown and what they'll feel comfortable doing in the future.
This report is about the impact of Covid-19 on people's interactions with technology, virtual events, audience expectations and monetisation of digital.
Find out how lockdown has impacted audiences in NITags: Audience Panel, COVID-19
Conversations and views from the public and the arts sector on what Arts Council England should focus on.
In this audience snapshot, find out what NI audiences first do when going to a venue, their pet peeves and how venues make them feel.Tags: Audience Panel
Find out what NI audiences think of emails and newsletters, and what they want to hear in your communication to them.Tags: Audience Panel, Communication
In this audience snapshot, learn about NI audiences' summer plans.Tags: Audience Panel
In this snapshot, find out how NI audiences' engagement with culture online has changed, what they enjoy about it and what they don't.Tags: Audience Panel, Digital
In this snapshot, find out what arts and culture experiences represent for NI audiences, why they attend and what it gives them that other things don't.Tags: Audience Panel
We ran our first focus group with our Audience Panel and they had a lot to say about how they find out about upcoming arts and culture events.Tags: Audience Panel, Communication, Marketing
In this audience snapshot, find out how NI audiences feel about returning to in-person events.Tags: Audience Panel, COVID-19
A national survey from Arts Council of Ireland looking at attendance and participation in the arts in ROI.
Global Web Index's report on millennials' online behaviors and their attitudes to digital and marketing.
Insights from the ticketing data of up to 343 cultural organisations across the UK, Ireland, USA, and Canada.
This in-depth qualitative study looks at arts audiences from 20 organisations across the UK, uncovering why people attend shows, events, and galleries - and what holds them back from engaging more.
Get an evidence-based strategy to deliver your objectives.
Durham Cathedral's lego-based fundraising campaign shows how arts, culture, and heritage organisations can create engaging fundraisers that appeal to families and young people.
Author: Catherine Hodgson, Durham Cathedral
The Arts Collaboration Network sent a document to the NI Executive, MLAs and NI MPs asking for urgent and ongoing support.
Audience development is about building relationships and this is what we will be focusing on to support the sector over the next 12 months.
A list of all the different support available for the self-employed and all other businesses and organisations
The Arts Collaboration Network's statement following the announcement from Communities Minister Carál Ní Chuilín of a £4m Creative Support Fund.
We ran a series of workshops to support arts and culture venues to think creatively about how to improve their Access for Disabled People. This is what we learned.Tags: Accessibility, Disabled Audiences, Access
How group visits can be used to increase engagement from hard to reach audiences.
Author: Jane Wells, First Art
The Arts Collaboration Network have issued a statement following discussions about the impact of Covid-19 on the NI Arts and Cultural sector #InThisTogether
Read the Arts Collaboration Network's latest statement on 27th January 2021
A message from the thrive team to the Arts, Culture and Heritage sectors about COVID-19.
Sadler's Wells explain how they increased their membership scheme while at the same time reducing the membership discounts.
Author: Sebastian Cheswright Cater, Arts Professional
Our family friendly toolkit will help you to welcome families and anticipate their needs.
A guide to language in Disability for Non-Disabled People
This toolkit will help you to make small and easy changes to your venue and online presence to welcome disabled audiences.
A roadmap for digital tailored to Northern Ireland’s arts and culture organisations’ needs
Confused about consent for GDPR? Whizz through this checklist and see where you're at.
Want to get started on your GDPR journey? Use this template to complete a data and confidentiality audit for your organisation.
Today is a new chapter for Audiences NI as we launch a new brand but also a new name – Welcome to thrive.
This spreadsheet from GDPR and You is a great way to check if your organisation is ready for full GDPR compliance.
A toolkit to strengthen your relationship with audiences post-pandemic
'Culture beyond Covid' is our new audience survey for visual arts organisations to find out their audiences' feelings on coming back, what they've been doing over lockdown and what they will feel comfortable doing in the future.
Kelly-Anne Collins shares her insights into how organisations can take an honest and effective approach to tracking their change and measuring impact.
Last August, we invited Olly Davies from the Edinburgh Festival Fringe to share his experience of using audience data to make positive lasting changes to their overall strategy.
An interview with visual artist Ellie Niblock on her first experience making work for and with an audience.
Use this toolkit to create your own GDPR compliant privacy notice.
Our definitive guide to audience development for arts, culture, and heritage. Use this guide to develop your own unique audience development strategy.
We're looking for organisations to take part in Culture Beyond Covid, our new free survey for organisations to get insight directly from their audiences and see what the bigger trends are across NI.
In our latest guest blog, Niamh Kelly, Youth Ambassador at Reimagine, Remake, Replay writes about co-curation with audiences, and in this instance, with young people. Could it change museums' relationships with their audiences for the better?Tags: COVID-19, Co-creation, Co-curation, Young People, Museums, Heritage
Our latest Dreams guest blog is by Damien Coyle, Chief Executive of University of Atypical. He reflects on the past 12 months, what we can learn and what we must remember.
How the V&A combined digital, physical, and personal welcomes to create a great visitor experience.
Author: Kati Price
Watch our last Fourth Wall Session with Jenna Hall from Belfast Community Circus School to learn more about their evaluation process, how they do it and why they do it.Tags: Evaluation, Case study
Katy Raines, co-founder & partner at Indigo Ltd and Associate of thrive, writes about GDPR and COVID-19 for arts organisations.
Welcome to this year's third theme: What is your real purpose? What is the change you want to see?
Happy New Year! We're opening the year with a new theme: strengthening your relationship with your audiences and loyalty. It is as important as ever when our cultural spaces remain closed. Read our blog to find out more.
Change in the cultural sector is often associated with fighting funding cuts - but organisational change is essential to survive and thrive in our fast-paced environment. Our CEO Margaret Henry shares her thoughts and experience on the challenges and benefits of change.
In this guest blog Alan Ballany of Culture Republic gives his thoughts on what stricter standards around data anonymisation mean for cultural organisations under GDPR.
It's been a year since GDPR hit our inboxes. How have companies and cultural organisations coped, and what are the most common misunderstandings around the legislation?
In 2018, six museums across Northern Ireland hosted late-night events to attract new audiences and change perceptions about museums.
Our CEO Margaret attended the Westminster Media Forum event recently, and came away with a lot of ideas and questions for digital transformation in the NI arts, culture, and heritage sector.
If you're confused about who you can market to via email under the new GDPR regulations, this handy flow chart will help you identify what you need to do.
Confused about GDPR? Here is a quick and easy guide to what you need to know to get started.
How Hull Truck Theatre improved the accessibility of their website and online booking process.
Author: Danielle McLoughlin
Alan Ballany of Culture Republic explains who is responsible for GDPR in organisations, and what the penalties can be for non-compliance.
Our strategic insights director Chris Palmer blogs on his return to thrive after three years away.
If you want to know what makes NI audiences click and stick, sign up to our Audience Panel newsletter to receive fresh insights straight to your inbox.
The action-research report from Cinegi profiles their efforts to bring filmed theatre, ballet, and opera to libraries and village halls across England.
We ran Hitchhiker's Guide to the Arts in 2014 to see if planned group visits could increase engagement from those who don't normally attend cultural events.
How to design a membership scheme that increases customer loyalty and improves your organisation's bottom line.
Get the low-down on recording images of audiences under GDPR, and download our template to make your own event photography notice.
We sent Fiona off to Culture Geek in the sweltering London heat. Here's some of what she brought back - the best examples of games to engage audiences in galleries and museums
We are looking for arts & culture organisations to take part in the Covid-19 ‘After the Interval’ free National Audience Survey.
For our new themes for 2021/2022, we take a closer look at a typical audience journey, from the first time they hear about you to when they become loyal customers, and all the steps in between. Read our introduction and first step of the audience journey.Tags: Copy, Customer journey, Loyalty
How popular is online booking with Northern Irish arts ticket buyers - and how does it differ between urban and rural contexts?
Margaret Henry talks about the importance of looking after your own well-being in the arts, culture, and heritage sectors and brings the top five tips back for increasing your resilience from this year's CO3 conference.
How can the NI arts and cultural scene adapt to social distancing measures after the lockdown? Our Chief Executive Margaret Henry tries to find out.
Learnings from the Hull UK City of Culture conference around how we measure and talk about the benefits and impact of culture.
Clever use of social proof can help you use your current audience to encourage new visitors to your cultural venue or events.
Carrickfergus Museum transformed an empty space within their building into an area specifically designed for a new audience. We're looking at how they succeeded and how they integrated it into their regular programming.
Musing on the language around cultural audiences - can we borrow some ideas from sport?
With the new StopCOVID NI app up and running, Claire Rose looks at the implications of GDPR in contact tracing and what it means for your organisation.
Outburst Queer Arts Festival introduced their own ticketing strategy 'More if/Less if' to make their programme more accessible. They're one of our 2019/2020 Audience Delight Winner.
An interview with Sarah Hughes, on how business partnership can be as an audience development tool.
Read theatre director and writer Jess Williams' blog, the latest entry of our Dreams Guest Blog series.
How can you know more about your audiences? We're listing free tools that you already have access to and tips on how to use them.
We have partnered with the Insights Alliance (Indigo Ltd, Baker Richards and One Further) to deliver the Missing Audiences survey in Northern Ireland.Tags: COVID-19, Audience research
In this blog, our Client Relationships Exec Catherine talks about all the things to consider for filling your space with experiences audiences will love.Tags: Front of House, Accessibility, Access
Here are the answers to some of the most common questions we've been getting from the cultural sector on GDPR.
Open House Festival is in the unusual position of having moved location from Belfast city centre to the seaside town of Bangor. We explore why they made the move, and how it has affected their audiences.
When audiences visit your organisation for the first time, what can you do to build a lasting relationship with them? Read our blog to find out.
How Young At Art create relaxed performances and an accessible festival experience for their young audience members with additional needs.
We've talked audience development with hundreds of organisations across Northern Ireland (and further afield!). So here are some of the most frequently asked questions we hear about understanding and growing cultural audiences.
New Era, New Audience: How can we make the arts appeal to the wider public during the pandemic and beyond? is our first guest blog of 2021, written by playwright Rosemary Jenkinson.
'Legitimate Interests' could be the saving grace for many arts and culture organisations who want to hold on to their marketing lists.
GDPR has had a major impact on email marketing. There are new and more rigorous standards on who you can email to. Here's what that means for marketers.
Struggling to get responses to your online survey? Here's how we worked with EastSide Arts to improve their response rate by over 500%, along with our top ten tips for improving your own online surveys.