We’re the research and evaluation people for arts and heritage

We offer accessible, practical help across research, evaluation, and marketing. Our team knows Northern Irish audiences inside out. And the people here? They’re not like anywhere else

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Our latest research

IMPACT

5th August 2025

Raw Data from our IMPACT Survey 2024-25

We are releasing the raw data from our IMPACT Survey 2024-25.

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Report IMPACT

5th August 2025

IMPACT End of Year Report 2024-25

Get new insights into Northern Ireland audiences with the latest results of thrive’s IMPACT Survey research for 2024-2025.

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Report IMPACT

14th February 2025

IMPACT Sector Report

In this report, we’ve used our IMPACT Survey to offer new insights into audience motivations, behaviours, and demographics, broken down by artform.

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Report IMPACT

30th September 2024

IMPACT Comedy Report

For the first time, we are sharing artform reports from our IMPACT Survey, using responses gathered from 29 organisations between September 2023 and July 2024. This report details the motivations, behaviours, and demographics of Comedy audiences.

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Report Research

30th September 2024

IMPACT Theatre Report

For the first time, we are sharing artform reports from our IMPACT Survey, using responses gathered from 29 organisations between September 2023 and July 2024. This report details the motivations, behaviours, and demographics of Theatre audiences.

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Report IMPACT

30th September 2024

IMPACT Visual Arts Report

Thanks to IMPACT, we’re able to share for the first time how artform affects audience motivations, behaviours and demographics.

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Knowledge hub

Get practical help in our Knowledge Hub. Our resources cover all things research, evaluation and marketing and they’re free to download whenever you need them.

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How we
can help

Our work is as diverse as our clients. Find out more about how our team can deliver support that’s specific to your needs.

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Get involved

Join one of our research projects, volunteer with us, or sign up for an event.

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Book a free advice session

Unsure where to start? Bounce ideas around at a free advice session with one of our team.

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Our latest content

News

5th August 2025

Thrive turns 21!

Happy birthday to us! 21 today. Our CEO Fiona Bell looks at where the sector has been (and where it’s going).

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News Audience Development

5th August 2025

10 Key Takeaways from 4 Chances to Change: Key Issues in NI Arts & Culture

What do we need to change as a sector? Here’s 10 key takeaways from our 4 Chances for Change event, where we put our heads together with a wonderful mix of people from across the sector, from organisations of different artforms, to freelancers and beyond.

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Case Study Audience Development

3rd June 2025

Cushendun Old Church Centre: regenerating community through arts and heritage

We sat down with the Cushendun Building Preservation Trust to hear about their journey in turning an old church into a community arts and heritage space on the Causeway Coastal Route.

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Blog Audience Development

23rd May 2025

Coffee, Conversation & Inclusion: 9 Resources to Help Make Our Spaces More Welcoming

We recently held a coffee morning in the Millennium Forum in Derry, inviting people to come together and explore ways to make our spaces and events as inclusive and welcoming as we can. There’s no one-size-fits-all approach to accessibility and we’re always learning so we compiled this handy list of links and tips that came out of […]

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Blog Audience Development

12th May 2025

Culture Night is dead, long live Culture Night!

After a few years’ hiatus, the news is out in the open. Culture Night Belfast is coming back in 2025. As the main and sole funder for this year’s event, Belfast City Council have recently published an invitation to tender for someone to lead on the development, management and delivery of Culture Night Belfast. And we […]

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Case Study Audience Development

23rd April 2025

What’s growing in the Green House? Creating a city centre safe space for artists

Show Some Love used Belfast City Council’s ‘Vacant to Vibrant’ scheme to turn a former solicitor’s office into a buzzing, multi-purpose arts space. Our Communications Executive Candice sat down with Becky Bellamy to hear about the long journey that brought the charity to this point.

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Our upcoming events

We’re a friendly bunch! Come along to one of our events, meet new people and hear something that could spark an idea.

Wednesday

August 27, 2025

Audience Appointments – 27th August

Audience development

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Our Impact

We’ve surveyed 4645 audience members this year

We’ve worked with 111 organisations this year

We’ve added 582 hours of value to our sector this year

Who we've worked with

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We’re called thrive for a reason. Let us know how we can best support you – drop us a line any time.

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