We’re the research and evaluation people for arts and heritage

We offer accessible, practical help across research, evaluation, and marketing. Our team knows Northern Irish audiences inside out. And the people here? They’re not like anywhere else

How we can help Browse free resources

Our latest research

Report North West

8th October 2025

IMPACT North West: End of Year Report 24-25

The latest insights into arts, culture and heritage audiences in Derry, Strabane and Donegal from our IMPACT North West research for 2024-2025.

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Report North West

7th October 2025

The IMPACT North West Project Resources

The North West Audience Development Project is the first piece of cross-border research to shed light on behaviours and patterns in audiences of arts, culture and heritage across Derry, Strabane, and Donegal.

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Report Audience Development

3rd September 2025

Is the Price Right?: Pricing In The Arts – Full Report

We are sharing the findings from our Pricing Report.

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IMPACT

5th August 2025

Raw Data from our IMPACT Survey 2024-25

We are releasing the raw data from our IMPACT Survey 2024-25.

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Report IMPACT

5th August 2025

IMPACT End of Year Report 2024-25

Get new insights into Northern Ireland audiences with the latest results of thrive’s IMPACT Survey research for 2024-2025.

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Report IMPACT

14th February 2025

IMPACT Sector Report

In this report, we’ve used our IMPACT Survey to offer new insights into audience motivations, behaviours, and demographics, broken down by artform.

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Knowledge hub

Get practical help in our Knowledge Hub. Our resources cover all things research, evaluation and marketing and they’re free to download whenever you need them.

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How we
can help

Our work is as diverse as our clients. Find out more about how our team can deliver support that’s specific to your needs.

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Get involved

Join one of our research projects, volunteer with us, or sign up for an event.

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Book a free advice session

Unsure where to start? Bounce ideas around at a free advice session with one of our team.

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Our latest content

Case Study Audience Development

17th September 2025

Our Year with HERE – Building a brand and managing social media for Arts and Culture in the North West

We spent the past year creating HERE for Arts and Culture—a cross-border brand uniting the cultural communities of Derry, Strabane, and Donegal. Our case study shows the full story.

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Toolkits and Templates Audience Development

9th September 2025

How To Refresh Your Website Toolkit

Having recently redeveloped our thrive website, we wanted to share some tips and tricks so you can avoid some common pitfalls. In this toolkit, we’ll show you how to approach a refresh with purpose, whether you’re tackling it in-house or approaching an agency for help.

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News

5th August 2025

Thrive turns 21!

Happy birthday to us! 21 today. Our CEO Fiona Bell looks at where the sector has been (and where it’s going).

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News Audience Development

5th August 2025

10 Key Takeaways from 4 Chances to Change: Key Issues in NI Arts & Culture

What do we need to change as a sector? Here’s 10 key takeaways from our 4 Chances for Change event, where we put our heads together with a wonderful mix of people from across the sector, from organisations of different artforms, to freelancers and beyond.

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Case Study Audience Development

3rd June 2025

Cushendun Old Church Centre: regenerating community through arts and heritage

We sat down with the Cushendun Building Preservation Trust to hear about their journey in turning an old church into a community arts and heritage space on the Causeway Coastal Route.

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Blog Audience Development

23rd May 2025

Coffee, Conversation & Inclusion: 9 Resources to Help Make Our Spaces More Welcoming

We recently held a coffee morning in the Millennium Forum in Derry, inviting people to come together and explore ways to make our spaces and events as inclusive and welcoming as we can. There’s no one-size-fits-all approach to accessibility and we’re always learning so we compiled this handy list of links and tips that came out of […]

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Our upcoming events

We’re a friendly bunch! Come along to one of our events, meet new people and hear something that could spark an idea.

Thursday

December 11, 2025

thrive’s Christmas Soirée

Audience development

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Our Impact

We’ve surveyed 4645 audience members this year

We’ve worked with 111 organisations this year

We’ve added 582 hours of value to our sector this year

Who we've worked with

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We’re called thrive for a reason. Let us know how we can best support you – drop us a line any time.

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