29th March 2022

Heritage Panel: Third survey insights

Heritage Panel: Third survey insights

Report HeritageResearch

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In the latest half of 2020, we created and conducted the Culture Beyond Covid audience research in the shape of a free survey for organisations to get insight directly from their audiences and see what the bigger trends are across NI.

We have evolved this research into a second phase – our Culture Beyond Covid: Heritage Panel. The heritage panel will track audience’s views on returning to heritage as we continue to navigate through the pandemic this coming year. We’re out to find out what has changed for these audiences, what has stayed the same and what their attitudes are after the pandemic, right from the horse’s mouth!

The third survey of the Heritage Panel ran from 1st February to 1st March 2022. You can download our report for a full overview of the results of the third survey. Scroll down for a short summary of the most interesting findings:

• 82% have visited indoor heritage which is higher than Panel 1 (73%). However, 18% have still not been back to indoor heritage. Covid anxiety or Covid measures were the main reasons.
• Despite more people returning to built heritage, frequency is lower than pre-Covid with 67% visiting less often.
• 45% of people who have returned to indoor heritage felt completely safe which is lower than Panel 1 (58%). 7% said they felt completely unsafe.
• Over 90% had visited natural heritage with 1 in 4 visiting more often than before Covid. However, there was also an increase in people saying they were visiting natural heritage less often than before Covid (35%).

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The Heritage Panel is made of 146 heritage attenders in Northern Ireland who will be surveyed every two months until May 2022. Culture Beyond Covid for Heritage is funded by the National Lottery Heritage Fund.

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