18th February 2026
Welcoming Family Audiences Toolkit: Feb 2026 Update
Welcoming Family Audiences Toolkit: Feb 2026 Update
Download the toolkit
Families are one of the most talked-about audiences in the sector, and one of the least consistently catered for.
This toolkit draws on IMPACT insight, real audience behaviour and on-the-ground case studies to challenge assumptions about what families need, expect and value when they visit arts and heritage spaces. It looks beyond programming alone, exploring the full visitor journey: from accessibility and pricing to marketing, arrival experience and everything in between.
Inside, you’ll find practical prompts, examples and a straightforward checklist to help you sense-check your current offer and identify where change will make the biggest difference.
Built to be useful, not theoretical.
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