The Audience Review 2014 gives a picture of cultural audiences for ticketed events across Northern Ireland.
This report analyses the box office data supplied by 32 arts organisations across NI for the 2013 period. While it does not give a complete picture of all attendance at arts events, it does help to size the ticketed events that take place across NI and to consider the trends in audience behaviours and the types of audience who are buying tickets.
Ticket sales and attendance figures and patterns are broken down across different art forms. You can also find out more about the demographics of different audience types. Where do they live, and how much spare cash and spare time do they have for culture?
The report also highlights audience crossover – which art forms tend to share bookers? Check it out and you may be surprised at the opportunities for collaboration and cross-marketing you could find.
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