Know who you want to target? Here's how.

Northern Ireland in 100 stories - Derry~Londonderry

What does art mean to people's lives? This year, we are going places to meet 100 audience members in all 11 council areas of Northern Ireland to find out. Our second stop was at the Millennium Forum in Derry~Londonderry.

VIEW REPORT
Young people standing in front of exhibition panel

Northern Ireland in 100 stories - Belfast

What does art mean to people's lives? This year, we are going places to meet 100 audience members in all 11 council areas of Northern Ireland to find out. Our first stop was at the Duncairn in Belfast.

VIEW REPORT
Young man laughing

The Audience Panel - Young infrequent attender

Get to know Darren, our Young Infrequent Attender persona created from the data collected during our Audience Panel.

VIEW REPORT

The Audience Panel - Young families persona

Get to know Jill, our Young Family persona created from the data collected during our Audience Panel.

VIEW REPORT
Older straight couple hugging while walking on the street

The Audience Panel - Older frequent attender persona

Get to know Frank and Nancy, our Older Frequent Attender persona created from the data collected during our Audience Panel.

VIEW REPORT
Blind black woman sitting at a table with her guide dog sitting next to her

The Audience Panel - Accessibility persona

Get to know Jan, our accessibility persona created from the data collected during our Audience Panel.

VIEW REPORT

Understand your audience, develop your strategy today. TALK TO US