Know who you want to target? Here's how.
Get to know Darren, our Young Infrequent Attender persona created from the data collected during our Audience Panel.
Get to know Jill, our Young Family persona created from the data collected during our Audience Panel.
Get to know Frank and Nancy, our Older Frequent Attender persona created from the data collected during our Audience Panel.
Get to know Jan, our accessibility persona created from the data collected during our Audience Panel.
Find out what art form NI audiences connect with the most and what prevents them from engaging with some art forms.
How do NI audiences perceive arts and culture? Find out in our latest audience snapshot.