Know who you want to target? Here's how.
Older people are a growing population - both in Northern Ireland and globally. Here's how to make your cultural offering and marketing appeal to this group.
Interested in targeting young people? Or increasing loyalty in your current audience of young people? Then read on.
This resource from The Wallace Foundation in the USA gives some refreshingly fact-based strategies for attracting millennials.
10 personas for UK cultural audiences. These are a great way to visualise your audience once you know where they're coming from.
This resource from Tourism NI shows how you can market and create cultural experiences that appeal to older tourists.