Know who you want to target? Here's how.
Insights into arts and craft audiences in Belfast, and ideas for increasing visitors to your gallery.
Insights into film audiences in Belfast, and ideas for growing cultural film audiences.
How to engage with family audiences - from your programming, to customer experience and marketing.
Older people are a growing population - both in Northern Ireland and globally. Here's how to make your cultural offering and marketing appeal to this group.
Interested in targeting young people? Or increasing loyalty in your current audience of young people? Then read on.
This resource from The Wallace Foundation in the USA gives some refreshingly fact-based strategies for attracting millennials.