What is the Foundations report?

Every year, we look at box office data to uncover insights into audiences for venues and festivals across Northern Ireland and identify benchmark figures for our region. This benchmark data is to help you understand what the ticketed landscape is like in Northern Ireland, as well as by the different audience groups (event audiences, participatory audiences, and festival audiences). This way, you can compare your own individual figures with the benchmark, so you know where you stand.

This year, we’ve worked with 21 organisations, including Belfast venues, regional venues and festivals.

We look at things like:

• The big picture (total number of household bookers, tickets sold, how much audiences spent and average achieved capacity)
• Customer behaviour (returning customers, their engagement and average basket size)
• Ticket yield
• Supply and demand

How do we think it can help you?

Not only do we think it will help you to know where you stand in comparison to the rest of the NI sector, but it will inform your future audience development and pricing strategies.

Want to participate in our future Foundations report?

No problem! Please contact our Client Programme Coordinator Úna at una@wewillthrive.co.uk and she’ll give you more information.