14th November 2018

Grow Your Audience with Email

Nearly every cultural organisation sends out emails - but are we really making the most of this marketing platform?

Compared to social media, email has a higher number of users, is checked 'first-thing', checked daily, and has a higher return on investment.

Here's what we'll be covering in this half-day course:

  • Increasing customer loyalty and repeat visits.
  • Improving the visitor experience with pre and post-event emails.
  • Tweaks to improve your click through and open rate.
  • Segmenting your email lists.
  • Increasing post-event survey engagement.
  • Average open and click rates for your sector.
  • Building email lists in the wake of GDPR.

Who is it for?

Arts, culture, or heritage organisations or freelancers.

The Speaker

Our communications executive Colette Fahy will present the session. She has a background in visual arts and IT, and has worked in the arts and charity sectors for over five years. She designs and runs thrive's emails strategy, and has advised other cultural organisation on email re-design and overall strategy and improvements.

The Details

Wednesday 14th November from 9:30am - 1:30pm in The Forbes Boardroom, Crumlin Road Gaol.

Event Information

Practical ways to create an email strategy that increases sales and improves customer loyalty.

  • Date:

    Wednesday 14 November 2018

  • Time:

    09:30 - 13:30

  • Cost:


  • Venue:

    The Forbes Boardroom, Crumlin Road Gaol

  • Accessibility

    Free car parking at the venue. Please contact us if you have any access requirements.

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