Foundations is our collaborative bench-marking report for Northern Ireland. If you're a venue or festival with a box office system, taking part gives you the chance to compare yourself against others and swap ideas.
Your report will give you invaluable information on your customer behavior. How often are people coming, do they tend to book more than once, are they booking online, and how far in advance do they book? You'll also get information on your marketing database - are you collecting as many emails as your peers when people buy tickets? You'll get a collective report too, along with your individual results and recommended audience development actions.
Price for Venues: £400 + VAT
Price for Festivals: £250 + VAT
It’s easier and cheaper to get an existing customer to come more often, than to get a brand new audience member on board. Plus, the more often someone comes, the more likely they are to keep coming back over the years. So, this report will help you make the most of what you’ve got, and create a loyal audience that re-attends.
Through our Vital Statistics software we are able to analyse booking information and produce a report on where your audiences are coming from, and their demographic profiles. We'll also put this into context within the bigger picture of audiences for the arts. If you're a touring company, we have great relationships with many NI venues, and can collect data from them for your tour dates.
Price: £1000 + VAT
This report will show you where to target your efforts when you're trying to reach new audiences. Find out what type of people book for your artform and where you can reach them. This report uncovers barriers that affect your attendance rates. Your report will include in-depth recommendations on who to target and how to grow your audiences.
Well also identify how you can each out to those who are least likely to attend, diversify your audience, and build real connections that can last a lifetime.
Price: £1000 + VAT
No booking data? No problem. We've worked with art galleries, festivals, and museums to help them identify target audiences.
We can create a bespoke report telling you who is in your venue or event's area. You'll be able to see how the people living in your catchment area compare against typical arts audiences - and identify the potential for growth.
Price: £100 + VAT
So much of our interaction with audiences takes place online. There’s a huge amount of information available, but how to do you know where to start and what to measure? We’ll help you find ways to communicate better with your audience online.
