Visitor Experience Mystery Shop

We can use your audience personas to 'mystery-shop' your venue and provide you with practical steps to improve visitor experience and drive positive word-of-mouth and online reviews. We've completed mystery shops for Navan Fort, Glasgowbury, Armagh County Museum, and others.

Each mystery shop will start with a digital mystery-shop of your website - following a potential visitor's journey to your venue. By bringing in an outsider to your venue, you'll uncover things you can't see for yourself. We base each mystery-shop in one of your target audience personas - checking things like information provision, transport, food and drink, venue facilities, staff friendliness, displays, and programming. The end result will be practical actions that will make a real impact.

Price: £500+VAT for an audit using two audience personas. Online only is £250 + VAT. Discounts offered for multiple locations.

Download our Visitor Experience Product Guide to find out more, or Contact Fiona to see how we could work with you.

Man And Woman Looking At Pictures On Wall Beside A Stairs
Woman Browsing Social Media On A Laptop

Online Mystery Shop

Online is often the first stage in a new or returning customer’s journey, so it’s got to be right. Often, you can make changes to your online experience for little to no cost, but that have a big impact on customer satisfaction and booking rates. We’ll look at things like:

  • SEO optimisation including Google My Business and Google Maps
  • Visitor information including opening hours, transport, and contact.
  • Website Copy – is it aimed towards your target audience?
  • Website Images.
  • Web accessibility and user experience.
  • Social Media tone and usability.

Price: £250+VAT

Contact Colette to find out more.

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