ARTICLE 19th December 2017

Measuring Social Value

Matthew Brown, Finance Director of the Foundation for Art and Creative Technology, writes on how arts organisations can measure their social impact. Measuring social value allows you to see if you are fulfilling your organisation's purpose, and is now increasingly important for funders.

However, there's no accepted framework for measuring your social value. Brown takes us though how we can devise our own measurement framework, that aligns with our organisation's activities and goals, and how to measure social value in simple and practical ways.

"Any framework clearly needs to be objective in its approach and have a robust methodology underpinned by agreed principles that can be scrutinised and tested. But measures of success need to transcend simple volume metrics. Measures such as audience numbers and number of participants are output measures. They describe the reach of the organisation but not necessarily its impact."

Read the article on Arts Professional

Understand your audience, develop your strategy today.

TALK TO US

Fresh ideas for building your audience straight to your inbox.

Please enter your full email address