The latest news and views from thrive.

Bringing you the latest news on audiences in the cultural sector.

Full venue during a Taylor Swift concert
BLOG 27th July 2021

How Taylor Swift does audience development

Our Client Relationships Director Laura took a closer look at Taylor Swift's behaviour with her fans and realised it was exactly what we talk about when we talk about audience development.

People looking at paintings in an art gallery
BLOG 21st July 2021

Give a wow moment to your first-time visitors

When audiences visit your organisation for the first time, what can you do to build a lasting relationship with them? Read our blog to find out.
Hand writing in a journal. There's a cup of black coffee and a croissant on the side.
BLOG 7th June 2021

How to be a superstar copywriter

In this blog, we’re giving you some easy tips for writing great copy.
Analytics report on laptop
BLOG 24th May 2021

Investigating Culture Beyond Covid data using machine learning algorithms

Queen's University Belfast student Isaac Ellis looked at our audience survey data to identify hidden trends and insights.
Woman reading magasine sitting on a couch
BLOG 13th May 2021

First impressions do matter

For our new themes for 2021/2022, we take a closer look at a typical audience journey, from the first time they hear about you to when they become loyal customers, and all the steps in between. Read our introduction and first step of the audience journey.
White girl with long hair is standing, smiling, behind an outdoor sculpture in front of the Ulster Museum
BLOG 21st April 2021

Co-Curating Young People’s experiences of Covid-19

In our latest guest blog, Niamh Kelly, Youth Ambassador at Reimagine, Remake, Replay writes about co-curation with audiences, and in this instance, with young people. Could it change museums' relationships with their audiences for the better?

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