Blog

BLOG 29th November 2018

Who is the Audience for VR?

VR is an exciting new opportunity for arts, culture, and heritage. But is there really an audience for it, and can it be used as an audience development tool? Fiona Bell reports from the Culture Geek conference.

BLOG 14th November 2018

The Forgotten Emails

Sign-up forms, subscription confirmations, welcome emails... they're all opportunities to get the message out there about who you are and why a potential audience member should buy a ticket or plan a visit.

BLOG 9th November 2018

Making Your Website More Accessible

Your website is often where your audience member starts their visit. If it's not accessible - what message are you sending to potential disabled and deaf audience members? Here are some practical steps to make your website more accessible.

BLOG 15th August 2018

What the arts can learn from libraries

Libraries are routinely reaching audiences that other cultural organisations struggle to. What can we learn from libraries about attracting a more diverse and representative audience?

BLOG 1st August 2018

Lessons in Loyalty: why we should reward re-attendance

Are cultural organisations too focused on new audiences - at the expense of encouraging and rewarding loyal visitors? Here's how and why arts organisations should be promoting audience loyalty.

BLOG 24th July 2018

Price and Audience Perceptions

How much will your audience pay for a show or experience? And do lower prices de-value your product? Here's the research behind effective pricing strategies.