The latest news and views from thrive.

Bringing you the latest news on audiences in the cultural sector.

A water droplet being created in a body of water
BLOG 5th December 2023

First Findings from IMPACT Survey

Two months since introducing our IMPACT survey, Research Analyst Laura has taken a first look at the data for early insights from the responses. Her initial review offers a pulse check – what does the data reveal about the impact of arts, cultural and heritage events and activities so far?
Woman holding a young child at a festival on a sunny day
BLOG 22nd November 2023

What does "free" mean for families wanting to experience culture in Northern Ireland?

In this guest blog, Sarah McAvera from Golden Thread Gallery, shares her experience of attending "free" cultural events with her family, which often come with hidden prices. She explores whether this outcome is inevitable or if organisations can implement changes to provide more budget-friendly and accessible family programming.
Image is of a country road outside of Maghera, County Down
BLOG 17th October 2023

Change is good

The lovely Laura Cusick, our Head of Sector Development, is transitioning to a new position within our company. She has written a blog post explaining her decision to take on this new role.
A group of people sitting and listening to a discussion
BLOG 10th October 2023

What's the Difference Between Audience Development and Marketing?

In this blog post, our CEO Fiona explains her take on the differences, and how audience development is the only way to meaningful change.
BLOG 28th August 2023

Audience Development: Does one size fit all? (Yes, it does! Oh no, it doesn’t!)

Audience development. It’s an objective that is close to our hearts here at Thrive. This summer, we decided to delve deeper into it, meeting with people from various parts of Northern Ireland’s arts and cultural sector (festivals, producers, galleries, and venues) The aim? To get an insight into the unique challenges each group faces around building and maintaining audience relationships.

BLOG 21st August 2023

Northern Ireland in 100 Stories: Resources

In July 2022, we began work on a fascinating project: Northern Ireland in 100 Stories. For the past year, we met with a total of 120 people from across all 11 council areas in Northern Ireland to find out what arts and culture means to their lives. As we near the end of the project, we wanted to gather in one place all the resources that came from it.

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