The latest news and views from thrive.

Bringing you the latest news on audiences in the cultural sector.

A young man and woman in St. Georges Craft Market
BLOG 12th February 2019

Using visitor scenarios to improve marketing and visitor experience

Using scenarios can help develop a rounder view of your audience, and give insights where personas just don't apply.
View Of Sea Cliffs In Northern Ireland
BLOG 12th December 2018

Across the Miles

Our client relationships director Fiona Bell shares some thoughts on the arts sector after her travels across the length and breadth of Northern Ireland this year.
Young Man Using Google Cardboard Vr Headset
BLOG 29th November 2018

Who is the Audience for VR?

VR is an exciting new opportunity for arts, culture, and heritage. But is there really an audience for it, and can it be used as an audience development tool? Fiona Bell reports from the Culture Geek conference.
Person Typing On A Macbook Laptop Covered In Stickers
BLOG 14th November 2018

The Forgotten Emails

Sign-up forms, subscription confirmations, welcome emails... they're all opportunities to get the message out there about who you are and why a potential audience member should buy a ticket or plan a visit.
Website Design Watercolour Sketch
BLOG 9th November 2018

Making Your Website More Accessible

Your website is often where your audience member starts their visit. If it's not accessible - what message are you sending to potential disabled and deaf audience members? Here are some practical steps to make your website more accessible.
Moon Shaped Light In A Library
BLOG 15th August 2018

What the arts can learn from libraries

Libraries are routinely reaching audiences that other cultural organisations struggle to. What can we learn from libraries about attracting a more diverse and representative audience?

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