The latest news and views from thrive.

Bringing you the latest news on audiences in the cultural sector.

Young woman wearing reading glasses is lying down on a sofa. There's a cosy blanket over her and she's holding her head with her hand, her head resting on a cushion
BLOG 9th March 2023

How to re-engage your lapsed audiences

Some people who used to be regular audience members haven't yet returned to cultural organisations. There are ways to entice them back. Read our blog to find out.
Black hand holding a phone. Instagram login window can be seen on the phone screen.
BLOG 28th February 2023

Why we deleted our Instagram

We recently deactivated our Instagram account. We're telling you why in our latest blog.
A row of people sitting down and writing in notebooks. The person sitting at the front is a woman. People sitting next to her are blurry.
BLOG 19th January 2023

State of the sector: Audience research is on the rise

Covid had an impact on how cultural organisations are collecting and using audience data. With our last thrive survey, we were able to find out what changed and what it means for audience data in NI going forward.
BLOG 29th September 2022

Same Laura, new role

Our Client Relationships Director Laura Cusick is back from maternity leave. Read her blog to find out more about how she plans to lead our team to further support you and the rest of the sector.
Old man and girl in wheelchair sitting at a cafe
BLOG 22nd September 2022

No one thinks about us

Our CEO Fiona recently traveled to the North West to chat with a group of older people to understand more about their engagement with arts and culture. She wrote a blog to let us know what she learnt.
BLOG 8th August 2022

What does the cost of living crisis mean for cultural audiences?

YouGov and Experian have been collecting data on the cost-of-living crisis and its impact on consumers. We wrote a blog about the implications for arts and culture audiences.

Understand your audience, develop your strategy today. TALK TO US