ARTICLE 29th September 2017

Why you should love someone else's fans

How receiving venues can make the most of their visiting companies' fans.

"Fans exhibit all the good behaviour of great customers – they share more, buy more and engage more. Over the past year or so, Cast has been working to build the brands of our regular touring partners to use ‘fan marketing’ as a method of audience engagement."

Author: Sian Dudley, Arts Professional

Read: "Why you should love someone else’s fans"

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