Segmentation and You

We are delighted to bring you ANI’s inaugural podcast. We know that you don’t always have time to read those interesting articles or fascinating blogs that are all over Linkedin. But you might have time when you are driving. Or making the dinner. So download our podcast – it works with your timeframe. This week, Research Intern Claire Rose Canavan looks at the topic of Segmentation and why it can help with audience development. Claire Rose interviews Katy Raines, a well known arts marketing expert. Katy explains what segmentation is, why it works and includes case studies of successful segmentation. You can’t afford to miss it.