Thrive Live: Robert Jones on Brand

Robert Jones from brand consultancy Wolff Olins chats to thrive CEO Margaret Henry. They discuss branding in the cultural sector - who is getting it right, and where brands are going wrong.

Over the last twenty years, Robert has advised over fifty organisations on branding int he UK and globally, including Historic Royal Palaces, National Trust and Tate. A brand is more than a logo and strapline. Robert will talk about how it has to flow from your core purpose, or it will fail.