1st June 2026

How to Send a Survey Toolkit: 2026 Update

How to Send a Survey Toolkit: 2026 Update

Download the toolkit

Following our recent How to Write a Survey workshop, we’ve updated and expanded the accompanying toolkit so that anyone can access the practical advice shared on the day.

Good surveys don’t happen by accident.

Whether you’re gathering audience feedback, evaluating a project, or trying to understand who you’re reaching (and who you’re not), the quality of your survey has a direct impact on the quality of your decisions.

Drawing on Thrive’s experience delivering audience research across Northern Ireland’s arts and heritage sector, this practical guide covers everything from survey length and question design to demographic data and common mistakes that can skew your results.

What you can expect inside
  • Practical ways to increase response rates and reduce drop-off
  • Advice on choosing the right question types for your research
  • Common survey-writing mistakes and how to avoid them
  • Tips for collecting demographic data sensitively and effectively
  • Guidance on when a survey might not be the right research tool at all

Whether you’re creating your first survey or looking to improve an existing one, this guide downloadable above will help you ask better questions and get more useful answers.

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