Creating Experiences: a toolkit for the NI tourism industry

This guide from Tourism NI explains how to market to tourists using experiential tourism.

Experiential tourism means than the tourist becomes an active participant in the experience. This could be include getting their hands dirty in a pottery class in a craft shop, enjoying a street art tour by a graffiti artist, or kids going back in time using fun costumes in a heritage museum.

It also outlines tourism marketing segments and how to collaborate with other organisations and attractions to increase tourism interest.

Author: Tourism NI