Hitting the Nail on the Head: designing research with better objectives

“We need some research – can you sort that?”

Often that’s the question that a marketing person can be faced with. 

From a small production company wanting to know how to attract more schools to their shows to a large venue developing its programme for 16-19 year olds.

But where do you start? Writing a brief is often the best way to bring together all the elements of any project and research is no different. It’s a good idea to write a brief (even if you’re planning on doing all the research yourself), as it helps keep you on track. If you want/need external help, it’s an essential document to put together. So we could just give you a template for a research brief and off you go.

But sometimes you need to do a bit of thinking and investigating before you can write a good brief so this document gives you a framework to guide you through your thinking and involve others in your organisation to do the same.  It’s not rocket science – it never is – but it might just help you get to a better brief and ensure your research really gets the answers you need.

We can facilitate this session for you at a cost of £50 + VAT as sometimes it helps to have an external view but if all you want is some guidance to DIY then download our free research brief toolkit!