Improve your loyalty score: the Loyalty Spider Chart

Strengthening your relationship with your audiences to increase their loyalty is one of the main steps of audience development. However, we know it can be difficult to know where to start and what to do when it comes to developing your audiences' loyalty.

Before you begin working on a strategy, it's important to know how you're currently doing at loyalty. The elements you should be looking at include the uniqueness of your product, your levels of trust and communication, the emotional connection your audiences have with your organisation, how often do they prefer coming to you rather than others, and finally, how many of your audience members are multiple attenders.

We detail what this all means in this easy-to-use loyalty spider chart. Filling in this chart will help you to visualise where to focus your efforts and how to improve your loyalty game step by step.

And remember, it's all about communication, respect and trust.

If you'd like to have a chat with us about ways to strengthen your relationship with your audiences, book a free one-on-one audience appointment with our Client Programme Coordinator Úna.