The Touring Marketing Map

Feeling uninspired about your upcoming marketing campaign? Or perhaps, you have never written one at all and so don’t even know where to begin? The answer to both issues is here!

The AMA have published ‘The Touring Marketing Map’, which uses the creative process of mind maps, to help you plan out your very own marketing campaign.

While the original guide was designed for touring productions, many of its principles and objectives can be adapted to campaigns for all artforms.

Through a series of handy tips and communication tools, you can embrace a unique method to reach your target audiences.

Download the map here.

Produced by the AMA for Arts Audiences 2014. Arts Audiences is funded by The Arts Council/An Chomhairle Ealaíon.