The Story of IMPACT North West

After 2 years of the North West Audience Development Survey, we made the decision to change the questions we ask in the survey, and to align it with our existing IMPACT Survey. From April 2024, the North West Survey was renamed IMPACT North West. The first 2 years of the North West Survey allowed us to build a robust benchmark, with insights into audience demographics. IMPACT North West is a more detailed survey, which gives us a more nuanced view of audience behaviours and motivations.

Now that these two surveys are aligned (with some key differences to allow for inclusion of participatory and heritage activities in the North West), we can get deeper insights into an even wider pot of data. Survey participants can see where they stand when compared to other organisations in Derry, Strabane and Donegal, versus the wider arts and culture sector in Northern Ireland.

IMPACT North West Report 2024-25

IMPACT North West has given us insight into the behaviours and motivations of arts, culture and heritage audiences across Derry, Strabane and Donegal.

Over the past year, we’ve heard from more than 2,500 audience members, bringing our total dataset to 7000 responses since the project began in April 2022. These responses were collected by 24 organisations from across the region and from a variety of artforms. We’ve also been able to look at this data side by side with the findings of our IMPACT survey, which looks at arts and culture audiences across all of NI, and gain more insight into what makes the North West unique.

Download our Final report 24-25

Data from previous years

You can read the previous year’s report below:

Download our Final report 23 – 24

You can also download the total raw data from the North West Audience survey 2022-24. By giving you access to quality, relevant data, we hope you may gain further useful audience insights.

Download the raw data from our North West Audience Survey 2022-24.

Earlier Snapshots Section

Were you aware that 58% of disabled respondents hailed from urban areas, indicating an 8% higher likelihood for disabled audiences coming from these areas?

Download our Audience Snapshot on Audiences with Disabilities in the North West – Snapshot from 15th December

Did you know that those aged 16-24 were less likely to report feeling connected to others while attending arts and heritage?

Download our Audience Snapshot on the Impact of Age on audiences in the North West – Snapshot from 11th January

Are you surprised to learn that 14% attended alone?

Download our Audience Snapshot on Impact of Who Audiences Attend With in the North West – Snapshot from 24th January

How can you take part in IMPACT North West?

• Organisations can sign up to the project by e-mailing aine@wewillthrive.co.uk.
• We will meet with you to discuss the easiest ways you can collect data from your audiences. This can be via newsletter, post-visit email, social media, paper surveys, or signs in your venue. We’ll provide recommended copy and can even create the signs for you.
• We ask that you send out the survey continuously to recent visitors throughout the year.