10 Audience Personas from Audience Finder
10 personas for cultural audiences. These personas are based on UK marketing strategies, and are a great way to visualise your audience once you know where they're coming from.
Have a look through the personas and you're likely to see some familiar faces. Audience Finder also gives you strategies for engaging each persona group through your programming, venue, and marketing.
Personas range from the Metroculturals - prosperous city-centre dwellers with an interest in challenging contemporary artwork, to Facebook Families - families who are looking for good value days out and are interested in cinema, live music, and pantomine.