NI audiences and communication

This snapshot is the second of our Belfast City Council Audience Panel. It is about the number of newsletters NI audiences receive from NI arts and culture organisations, how often they receive them and what sort of things they'd love to hear more from these organisations. We've also included some communication tips.

Want to know more about our Audience Panel?

In 2021, we are changing the audience conversation on to the really good stuff that organisations need to hear from their public.

We’ve moved on from long, multiple-pages surveys (for now!) and thought it would be magical to talk with audiences. Yes, actually talk. Directly. With them. Like you would do in the good auld days in your theatre lobby.

We have partnered with Belfast City Council to run a year-long Audience Panel. Participating Belfast organisations helped us to recruit members of their audiences to take part. From now until December 2021, we’ll send these 833 audience members monthly short surveys and invite them to regular focus groups.

The topics of these conversations will be focused on the various elements of relationship building, to understand what makes audiences click and stick.

Although our panel has been recruited from Belfast organisations, their audiences could be from anywhere and overlap with yours. The insights we’ll gather will be as relevant to you as they will be to them.

The 2021 Audience Panel is supported by Belfast City Council.