Tourism NI - the ageing visitor opportunity
In the year 2000, 1 in every 14 people worldwide was aged over 65. By 2050, it will be 1 in every 6 people worldwide.
This resource from Tourism NI shows how you can create and market cultural experiences that appeal to older tourists.
With more disposable income and leisure time than most other audience segments, this is a group that is well worth targeting.