Millennials DON’T Ruin Everything – Here’s Why They May Be Your Most Important Visitors

To date, millennials have been blamed for the death of many an industry - pubs and clubs, diamonds, mayonnaise, and breakfast (to name but a few).

But they are absolutely key to the arts and heritage sectors. Here's some US data from Colleen Dilenschneider on on how millennials differ from other cultural visitors, and what you can do to entice them through your doors.

Read 'Millennials DON’T Ruin Everything – Here’s Why They May Be Your Most Important Visitors'