Blog

BLOG 9th November 2018

Making Your Website More Accessible

Your website is often where your audience member starts their visit. If it's not accessible - what message are you sending to potential disabled and d/Deaf audience members? Here are some practical steps to make your website more accessible.

BLOG 15th August 2018

What the arts can learn from libraries

Libraries are routinely reaching audiences that other cultural organisations struggle to. What can we learn from libraries about attracting a more diverse and representative audience?

BLOG 1st August 2018

Lessons in Loyalty: why we should reward re-attendance

Are cultural organisations too focused on new audiences - at the expense of encouraging and rewarding loyal visitors? Here's how and why arts organisations should be promoting audience loyalty.

BLOG 24th July 2018

Price and Audience Perceptions

How much will your audience pay for a show or experience? And do lower prices de-value your product? Here's the research behind effective pricing strategies.

BLOG 16th July 2018

Gaming in Galleries and Museums

We sent Fiona off to Culture Geek in the sweltering London heat. Here's some of what she brought back - the best examples of games to engage audiences in galleries and museums

BLOG 11th June 2018

The best websites for audience stats and research

When you're starting any kind of research - the first thing to do is to check what's already out there. Here are our top free online sources of audience information.