The latest news and views from thrive.
Bringing you the latest news on audiences in the cultural sector.
There is wealth of free information about your current and potential audiences available through your social media and website. Here's how to access it and build a picture of your online audiences.
GDPR has had a major impact on email marketing. There are new and more rigorous standards on who you can email to. Here's what that means for marketers.
'Legitimate Interests' could be the saving grace for many arts and culture organisations who want to hold on to their marketing lists.
Avoid the awkward when you're writing surveys that ask about gender, and be sure you're asking about the right things in the right ways.
It's easy to measure financial gains, but how can arts organisations with a social purpose measure their value?
Author: Matthew Brown
A run-down of all the ways to find out about your current and potential audiences. These range from simple and no-cost solutions, to more sophisticated box office systems.
