Blog

BLOG 2nd February 2018

Get your email marketing ready for GDPR

GDPR has had a major impact on email marketing. There are new and more rigorous standards on who you can email to. Here's what that means for marketers.

BLOG 2nd February 2018

GDPR - legitimate interests vs. consent

'Legitimate Interests' could be the saving grace for many arts and culture organisations who want to hold on to their marketing lists.

BLOG 5th January 2018

Avoid the awkward: asking about gender

Avoid the awkward when you're writing surveys that ask about gender, and be sure you're asking about the right things in the right ways.

BLOG 19th December 2017

Measuring Social Value

It's easy to measure financial gains, but how can arts organisations with a social purpose measure their value?

Author: Matthew Brown

BLOG 11th December 2017

How can I find out about my audiences?

A run-down of all the ways to find out about your current and potential audiences. These range from simple and no-cost solutions, to more sophisticated box office systems.

BLOG 1st December 2017

Data-sharing between venues and producers

If you're a producer that brings work to receiving venues, you may think it's difficult to get a hold of your audience data for those shows. This blog clears up who has a right to the data. Plus, you'll get tips on how to work with venues to share this data, and increase audiences for everyone.