The latest news and views from thrive.

Bringing you the latest news on audiences in the cultural sector.

BLOG 2nd February 2018

Get your email marketing ready for GDPR

GDPR has had a major impact on email marketing. There are new and more rigorous standards on who you can email to. Here's what that means for marketers.
BLOG 2nd February 2018

GDPR - legitimate interests vs. consent

'Legitimate Interests' could be the saving grace for many arts and culture organisations who want to hold on to their marketing lists.
BLOG 12th January 2018

What Facebook's new strategy could mean for cultural organisations

Mark Zuckerberg recently announced major changes to how Facebook prioritises content in newsfeed. How is this going to affect cultural organisations, and what can we do about it?
BLOG 5th January 2018

Avoid the awkward: asking about gender

Avoid the awkward when you're writing surveys that ask about gender, and be sure you're asking about the right things in the right ways.
BLOG 19th December 2017

Measuring Social Value

It's easy to measure financial gains, but how can arts organisations with a social purpose measure their value?

Author: Matthew Brown
BLOG 11th December 2017

How can I find out about my audiences?

A run-down of all the ways to find out about your current and potential audiences. These range from simple and no-cost solutions, to more sophisticated box office systems.

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