One in three households in Northern Ireland have a dependent child, and they are often actively looking for things to do as a family.
Families are also key to building future engagement. If a child experiences your venue or artform when they’re young, they’re likely to have more confidence to explore the arts again when they’re older.
Families are one of the most discerning visitor types – they have a lot of needs to be met. But if you can truly deliver a great family experience, you’re looking at a very loyal audience who will create invaluable word-of-mouth about your offer.
Download our guide to welcoming families, and if you’d like some one-to-one support with developing family audiences, book in for a free Audience Appointment.
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