It’s been so long since we’ve seen the merry faces of audiences in person, and as heritage places are slowly reopening here in Northern Ireland, the warmest welcome back is in order.
Slipping back into old habits isn’t on the cards. Knowing how people’s lives have changed and how heritage now fits into their lives is essential to making a success of your reopening. It is about offering them an experience they’ll enjoy but that will also make them want to come back again and again.
At the end of 2020, we ran Culture Beyond Covid for Heritage, an audience survey for museums, heritage buildings and natural heritage. We uncovered insights into Northern Ireland audiences’ engagement with local heritage and how they felt about returning to these spaces post-Covid. The data revealed common themes that will be incredibly useful for the heritage sector going forward.
This toolkit is a list of tips on how to turn these insights into action in your own organisation.
If you have any question about the data or want to have a chat about your own audiences, get in touch with our Client Programme Coordinator Sarah Blake Knox to book a free Audience Appointment.
Culture Beyond Covid for Heritage and Kickstart Heritage are supported by the National Lottery Heritage Fund.