For our new themes for 2021/2022, we take a closer look at a typical audience journey, from the first time they hear about you to when they become loyal customers, and all the steps in between. Read our introduction and first step of the audience journey.Tags: Copy, Customer journey, Loyalty
Research into the media preferences and habits of over 25,000 US performing arts customers.
Spektrix ticketing on building loyalty through a great customer journey.
Author: Ben Park, Spektrix
How the V&A combined digital, physical, and personal welcomes to create a great visitor experience.
Author: Kati Price
Our strategic insights director Chris invites NI festivals and venues with box office systems to take part in a returning favourite, our Foundations bench-marking project.