There is a two-way relationship between you and your most loyal audience members. Understanding this relationship thoroughly and using this understanding to develop similar feelings of loyalty with other members of your audience is the key to increasing retention. Let's Talk Loyalty at our next free workshop!

For our new themes for 2021/2022, we take a closer look at a typical audience journey, from the first time they hear about you to when they become loyal customers, and all the steps in between. Read our introduction and first step of the audience journey.

Our annual benchmarking report Foundations shows consistently each year that the vast majority of customers do not return the following year. And they don’t come more than once during the year. It sounds like we have a commitment problem. Áine explores how to use data to better understand audience engagement.

The Duncairn is our Audience Delight Award winner for Best Community Vibes. Read our case study to find out what is it about them that makes their audiences click.

How to move first-time attendees up the loyalty ladder? Find out how the California Symphony became audience-focused and created incentives based on their audiences' behaviour.

Interested in targeting young people? Or increasing loyalty in your current audience of young people? Then read on.

Our Foundations report shows what the ticketed landscape was like in Northern Ireland in 2019-2023. It uncovers insights into audiences for venues and festivals across Northern Ireland and identifies benchmark figures for our region.

Insights from the ticketing data of up to 343 cultural organisations across the UK, Ireland, USA, and Canada.

Uncover the insight in your box office data.

Practical ways to create an email strategy that increases sales and improves customer loyalty.

With this toolkit, review your loyalty game and identify areas to work on next.

This spider chart will help you to visualise how you’re doing at loyalty and to focus your effort on the things you need to improve for strengthening your relationship with your audiences.

Are cultural organisations too focused on new audiences - at the expense of encouraging and rewarding loyal visitors? Here's how and why arts organisations should be promoting audience loyalty.

Clever use of social proof can help you use your current audience to encourage new visitors to your cultural venue or events.

Happy New Year! We're opening the year with a new theme: strengthening your relationship with your audiences and loyalty. It is as important as ever when our cultural spaces remain closed. Read our blog to find out more.

How to design a membership scheme that increases customer loyalty and improves your organisation's bottom line.

What our latest ticketing research says about customer loyalty in theatres and arts venues across Northern Ireland.

Talking to your audiences online and encouraging them to post comments and interact is a great way to draw attention to your offer, and increase audience loyalty. Here are the best ways to get started, and deal with any negative comments too.

Spektrix ticketing on building loyalty through a great customer journey.

Author: Ben Park, Spektrix

In this blog, we’re giving you some easy tips for writing great copy.

Find out what social media is best for your organisation based on your audience, pros and cons for each platform and the type of content audiences engage with the most.

In this short toolkit, we’re giving you tips on the different tools you can use to find out more about your new visitors.

What is the ultimate stage of loyalty? How can you bring your audiences to see you as their BFF so they will support you at all times? Read our blog to find out.

Welcome to this year's third theme: What is your real purpose? What is the change you want to see?

How can you know more about your audiences? We're listing free tools that you already have access to and tips on how to use them.

Audience development is about building relationships and this is what we will be focusing on to support the sector over the next 12 months.

The fifth and last step of audience development is the big scary evaluation. Reviewing what you've done and assessing the impact you've made shouldn't be a chore. Read our blog to see our take on the most important step of audience development.

Sadler's Wells explain how they increased their membership scheme while at the same time reducing the membership discounts.

Author: Sebastian Cheswright Cater, Arts Professional

In this blog, our former Research Executive Victoria explores the different benefits of having a ticketing system.

Watch our last Fourth Wall Session with Jenna Hall from Belfast Community Circus School to learn more about their evaluation process, how they do it and why they do it.

The focus is often on new audiences coming through our doors, but what does it take to get them to visit your organisation time and time again? Read our blog to find out.

Our Client Programme Coordinator Sarah looks at examples of how organisations outside of the arts and culture sectors exceed their audiences' expectations. Read her blog to find out her key takeaways.

Some audience development controversy from the Theatre 2016 conference.

Last August, we invited Olly Davies from the Edinburgh Festival Fringe to share his experience of using audience data to make positive lasting changes to their overall strategy.

The Foundations 2019-2023 report was made to study look at the ticketing landscape in Northern Ireland in recent years, including festivals. We learned a lot from it. So, we decided to talk to a few Northern Ireland festivals that weren't in the report. We wanted to find out what they thought about the trends for the next year.

Our latest Foundations report, indicates a fresh wave of individuals engaging with arts and culture in Northern Ireland following the pandemic. We wanted to take a closer look at both emerging and diminishing audiences more closely.

In this blog post, our CEO Fiona explains her take on the differences, and how audience development is the only way to meaningful change.

Audience development. It’s an objective that is close to our hearts here at Thrive. This summer, we decided to delve deeper into it, meeting with people from various parts of Northern Ireland’s arts and cultural sector (festivals, producers, galleries, and venues) The aim? To get an insight into the unique challenges each group faces around building and maintaining audience relationships.

It's been a year since GDPR hit our inboxes. How have companies and cultural organisations coped, and what are the most common misunderstandings around the legislation?

Every year, we mine box office data to uncover insights into audiences for venues and festivals across Northern Ireland. Data includes overall benchmark figures for NI, as well as differences by Belfast venues and regional venues.

Outburst Queer Arts Festival introduced their own ticketing strategy 'More if/Less if' to make their programme more accessible. They're one of our 2019/2020 Audience Delight Winner.

What ticketing data can tell us about the effects of funding cuts on the arts in Northern Ireland.

Libraries are routinely reaching audiences that other cultural organisations struggle to. What can we learn from libraries about attracting a more diverse and representative audience?

When audiences visit your organisation for the first time, what can you do to build a lasting relationship with them? Read our blog to find out.

Grassroots venues play a vital role in maintaining the longevity of the music sector. In this blog, Eve explores the challenges facing local grassroots music venues and what could be done to support their long term success.

YouGov and Experian have been collecting data on the cost-of-living crisis and its impact on consumers. We wrote a blog about the implications for arts and culture audiences.