In this workshop, we’ll discuss strategies you can adopt to wow new audiences when they first visit your venue. We’ll chat about the welcome they receive from your staff, accessibility, signage, and lots of added extras you can think about to make every step they take throughout your space special.Tags: Loyalty, First Hang Out
For our new themes for 2021/2022, we take a closer look at a typical audience journey, from the first time they hear about you to when they become loyal customers, and all the steps in between. Read our introduction and first step of the audience journey.Tags: Copy, Customer journey, Loyalty
The Duncairn is our Audience Delight Award winner for Best Community Vibes. Read our case study to find out what is it about them that makes their audiences click.Tags: Community, Loyalty
How to move first-time attendees up the loyalty ladder? Find out how the California Symphony became audience-focused and created incentives based on their audiences' behaviour.Tags: Case study, Segmentation, Loyalty
Uncover the insight in your box office data.
Practical ways to create an email strategy that increases sales and improves customer loyalty.
This spider chart will help you to visualise how you’re doing at loyalty and to focus your effort on the things you need to improve for strengthening your relationship with your audiences.
Are cultural organisations too focused on new audiences - at the expense of encouraging and rewarding loyal visitors? Here's how and why arts organisations should be promoting audience loyalty.
Clever use of social proof can help you use your current audience to encourage new visitors to your cultural venue or events.
Happy New Year! We're opening the year with a new theme: strengthening your relationship with your audiences and loyalty. It is as important as ever when our cultural spaces remain closed. Read our blog to find out more.
How to design a membership scheme that increases customer loyalty and improves your organisation's bottom line.
What our latest ticketing research says about customer loyalty in theatres and arts venues across Northern Ireland.
Talking to your audiences online and encouraging them to post comments and interact is a great way to draw attention to your offer, and increase audience loyalty. Here are the best ways to get started, and deal with any negative comments too.
Spektrix ticketing on building loyalty through a great customer journey.
Author: Ben Park, Spektrix
In this blog, we’re giving you some easy tips for writing great copy.Tags: Copy, Communication, Accessibility
Find out what social media is best for your organisation based on your audience, pros and cons for each platform and the type of content audiences engage with the most.
In this short toolkit, we’re giving you tips on the different tools you can use to find out more about your new visitors.
How can you know more about your audiences? We're listing free tools that you already have access to and tips on how to use them.
Welcome to this year's third theme: What is your real purpose? What is the change you want to see?
Audience development is about building relationships and this is what we will be focusing on to support the sector over the next 12 months.
The fifth and last step of audience development is the big scary evaluation. Reviewing what you've done and assessing the impact you've made shouldn't be a chore. Read our blog to see our take on the most important step of audience development.
Sadler's Wells explain how they increased their membership scheme while at the same time reducing the membership discounts.
Author: Sebastian Cheswright Cater, Arts Professional
Watch our last Fourth Wall Session with Jenna Hall from Belfast Community Circus School to learn more about their evaluation process, how they do it and why they do it.Tags: Evaluation, Case study
Some audience development controversy from the Theatre 2016 conference.
Last August, we invited Olly Davies from the Edinburgh Festival Fringe to share his experience of using audience data to make positive lasting changes to their overall strategy.
It's been a year since GDPR hit our inboxes. How have companies and cultural organisations coped, and what are the most common misunderstandings around the legislation?
Every year, we mine box office data to uncover insights into audiences for venues and festivals across Northern Ireland. Data includes overall benchmark figures for NI, as well as differences by Belfast venues and regional venues.
Outburst Queer Arts Festival introduced their own ticketing strategy 'More if/Less if' to make their programme more accessible. They're one of our 2019/2020 Audience Delight Winner.
What ticketing data can tell us about the effects of funding cuts on the arts in Northern Ireland.
Libraries are routinely reaching audiences that other cultural organisations struggle to. What can we learn from libraries about attracting a more diverse and representative audience?
When audiences visit your organisation for the first time, what can you do to build a lasting relationship with them? Read our blog to find out.