For our new themes for 2021/2022, we take a closer look at a typical audience journey, from the first time they hear about you to when they become loyal customers, and all the steps in between. Read our introduction and first step of the audience journey.

In this blog, we’re giving you some easy tips for writing great copy.

This in-depth qualitative study looks at arts audiences from 20 organisations across the UK, uncovering why people attend shows, events, and galleries - and what holds them back from engaging more.

Over the past couple of years, we have been working on an exciting venture known as the North West project. This initiative revolves around the collection of data concerning arts, culture, and heritage audiences in Derry and Donegal. Now, we've decided to put together all the stuff we've learned from it in one place.

Our IMPACT report helps us learn more about who audiences are, how they behave, why they attend and how they feel after attending a variety of artforms.

Strategy, reporting, and campaign delivery.

Mystery shops to understand and improve your visitor experience.

Unsure where to start? Book a free one-to-one audience development session.

Book a free one-to-one chat about your audiences.

Book a free one-to-one chat about your audiences.

Book a free one-to-one chat about your audiences.

Our former Client Relationships Exec Catherine talked to the person behind the hilarious (and informative) social media accounts of The Museum of English Rural Life. Read our case study to find out how they succeeded in diversifying their online audiences with a single tweet.

Find out what social media is best for your organisation based on your audience, pros and cons for each platform and the type of content audiences engage with the most.

In this blog, our former Client Relationships Exec Catherine talks about all the things to consider for filling your space with experiences audiences will love.

When audiences visit your organisation for the first time, what can you do to build a lasting relationship with them? Read our blog to find out.

The focus is often on new audiences coming through our doors, but what does it take to get them to visit your organisation time and time again? Read our blog to find out.

Good writing can be the difference between an amazing show, exhibition, or event enjoyed by many, or an amazing show in an empty venue. Here are our top tips.

Are you a theatre company or producer showing your work in a receiving venue? The toolkit will help you prep all the info you and your venue need to market your show effectively.

We worked with Shannon Yee to find an audience for her immersive theatre installation. An example of how communication with box office and front of house staff is vital for marketing alternative theatre.

This toolkit will help you to make small and easy changes to your venue and online presence to welcome disabled audiences.

Do you want to know more about your audiences and contribute to sector-wide research? Find out about our newest project and how to get involved.

The lowdown on the newest ways cultural organisations can use digital to connect with their audiences.

Here are the answers to some of the most common questions we've been getting from the cultural sector on GDPR.

VR is an exciting new opportunity for arts, culture, and heritage. But is there really an audience for it, and can it be used as an audience development tool? Fiona Bell reports from the Culture Geek conference.

Your website is often where your audience member starts their visit. If it's not accessible - what message are you sending to potential disabled and d/Deaf audience members? Here are some practical steps to make your website more accessible.

Sign-up forms, subscription confirmations, welcome emails... they're all opportunities to get the message out there about who you are and why a potential audience member should buy a ticket or plan a visit.

It's been a year since GDPR hit our inboxes. How have companies and cultural organisations coped, and what are the most common misunderstandings around the legislation?

Clever use of social proof can help you use your current audience to encourage new visitors to your cultural venue or events.

An interview with Sarah Hughes, on how business partnership can be as an audience development tool.

How GDPR still applies in times of crisis and tips on how to ensure you've got it right

A guide to language in Disability for Non-Disabled People

In 2018, six museums across Northern Ireland hosted late-night events to attract new audiences and change perceptions about museums.

Two months since introducing our IMPACT survey, Research Analyst Laura has taken a first look at the data for early insights from the responses. Her initial review offers a pulse check – what does the data reveal about the impact of arts, cultural and heritage events and activities so far?

New Era, New Audience: How can we make the arts appeal to the wider public during the pandemic and beyond? is our first guest blog of 2021, written by playwright Rosemary Jenkinson.

How using focus groups helped The Crescent understand how their audience sees them, and led to a new brand and website that's showcasing the best of what they offer.

As we're noticing the impact of the latest Apple update on social media advertising, we wrote a blog to explain what it's all about and the challenges it brings to arts and culture organisations.

GDPR has had a major impact on email marketing. There are new and more rigorous standards on who you can email to. Here's what that means for marketers.