This research explored UK audiences' behaviours during lockdown, their wants and needs post-Covid and marketing opportunities for arts & culture organisations moving forward.
This in-depth qualitative study looks at arts audiences from 20 organisations across the UK, uncovering why people attend shows, events, and galleries - and what holds them back from engaging more.
Mystery shops to understand and improve your visitor experience.
In this workshop, we’ll talk about your copy, tone, images, communication channels and accessibility, all the important bits that shine a light on who you are and who you’re for.
A webinar to share our findings for NI and ROI with the sector, 3 weeks into the 'After the Interval' survey.
How Hull Truck Theatre improved the accessibility of their website and online booking process.
Author: Danielle McLoughlin
Advice and checklists to make sure your venue or event is accessible to disabled people.
This toolkit will help you to make small and easy changes to your venue and online presence to welcome disabled audiences.
Your website is often where your audience member starts their visit. If it's not accessible - what message are you sending to potential disabled and d/Deaf audience members? Here are some practical steps to make your website more accessible.
A guide to language in Disability for Non-Disabled People
Want to say hello? Here's how to find us.
How National Theatre of Scotland is using digital creatively to improve access and grow Deaf audiences.
A comprehensive toolkit and checklist to help you welcome LGBTQ+ audiences to your venue, festival, or event. Produced in collaboration with Outburst Arts.
Time to nominate your favourite NI organisation and celebrate how they have found new ways to connect with their audiences in spite of the year's challenges.
We've asked Zoe Seaton at Big Telly Theatre Company what it's like to adapt live theatre online, how to price digital performances and tips for NI organisations.
Queen's University Belfast student Isaac Ellis looked at our audience survey data to identify hidden trends and insights.Tags: Culture Beyond Covid, Communication
Audience development is about building relationships and this is what we will be focusing on to support the sector over the next 12 months.
Using scenarios can help develop a rounder view of your audience, and give insights where personas just don't apply.
Last August, we invited Olly Davies from the Edinburgh Festival Fringe to share his experience of using audience data to make positive lasting changes to their overall strategy.