We ran a series of workshops to support arts and culture venues to think creatively about how to improve their Access for Disabled People. This is what we learned.

In this blog, we’re giving you some easy tips for writing great copy.

In this blog, our former Client Relationships Exec Catherine talks about all the things to consider for filling your space with experiences audiences will love.

Our CEO Fiona attended the Family Arts Conference and learnt a lot about ticket prices. Read her blog to find out her key takeaways.

Read our latest guest blog from the Changed Future series, written by Holly Foskett.

How and when does an interest in an artform translate into attending and participating in it? In June, our resident BOSS Eve attended the 'Interest Into Action' TEA Break session hosted by the Audience Agency. This session led Eve to doing some investigating into this concept of her own with some very interesting results.

Get to know Jan, our accessibility persona created from the data collected during our Audience Panel.

Get to know Frank and Nancy, our Older Frequent Attender persona created from the data collected during our Audience Panel.

Get to know Jill, our Young Family persona created from the data collected during our Audience Panel.

Get to know Darren, our Young Infrequent Attender persona created from the data collected during our Audience Panel.

In this audience snapshot, find out how NI audiences feel about returning to in-person events.

This research explored UK audiences' behaviours during lockdown, their wants and needs post-Covid and marketing opportunities for arts & culture organisations moving forward.

This in-depth qualitative study looks at arts audiences from 20 organisations across the UK, uncovering why people attend shows, events, and galleries - and what holds them back from engaging more.

Mystery shops to understand and improve your visitor experience.

There is a two-way relationship between you and your most loyal audience members. Understanding this relationship thoroughly and using this understanding to develop similar feelings of loyalty with other members of your audience is the key to increasing retention. Let's Talk Loyalty at our next free workshop!

A webinar to share our findings for NI and ROI with the sector, 3 weeks into the 'After the Interval' survey.

Join us at The Duncairn to chat all things loyalty and engagement. How do you develop a committed relationship with your audience?

How Hull Truck Theatre improved the accessibility of their website and online booking process.

Author: Danielle McLoughlin

Advice and checklists to make sure your venue or event is accessible to disabled people.

This toolkit will help you to make small and easy changes to your venue and online presence to welcome disabled audiences.

Your website is often where your audience member starts their visit. If it's not accessible - what message are you sending to potential disabled and d/Deaf audience members? Here are some practical steps to make your website more accessible.

The Kids in Museums Manifesto, created with input from children, young people, and families, offers simple guidelines for making museums and heritage sites more welcoming and enjoyable for all.

How National Theatre of Scotland is using digital creatively to improve access and grow Deaf audiences.

A guide to language in Disability for Non-Disabled People

Want to say hello? Here's how to find us.

Time to nominate your favourite NI organisation and celebrate how they have found new ways to connect with their audiences in spite of the year's challenges.

Last month, we sat down with representatives from organisations across Belfast to discuss their thoughts on the impact of various art forms on audiences. Find out how the meeting went in our latest blog written by our Sector Programme Coordinator Eve Murtagh.

As we move towards spring, it's a fitting time to take a moment and consider December, a pivotal time of year for the arts. With recent reports suggesting a downturn in sales for pantomimes and Christmas shows throughout the UK, it's worth examining whether this trend extends to Northern Ireland as well.

We've asked Zoe Seaton at Big Telly Theatre Company what it's like to adapt live theatre online, how to price digital performances and tips for NI organisations.

Queen's University Belfast student Isaac Ellis looked at our audience survey data to identify hidden trends and insights.

Some people who used to be regular audience members haven't yet returned to cultural organisations. There are ways to entice them back. Read our blog to find out.

In early July, Sarah and Maurane hopped over to sunny Brighton for the Arts Marketing Association
conference. Maurane was invited over as a speaker and Sarah decided to tag along and mingle with over 750 representatives from the UK’s cultural sector. The conference, themed "Be Bold, Be Brave," featured thirty-five talks over two days. Here are some key lessons in bravery that Sarah learned.

Audience development is about building relationships and this is what we will be focusing on to support the sector over the next 12 months.

When audiences visit your organisation for the first time, what can you do to build a lasting relationship with them? Read our blog to find out.

Using scenarios can help develop a rounder view of your audience, and give insights where personas just don't apply.

Last August, we invited Olly Davies from the Edinburgh Festival Fringe to share his experience of using audience data to make positive lasting changes to their overall strategy.

Last June, The Crescent Arts Centre decided to try something new for their Belfast Book Festival: a Pay What You Want scheme. Read our case study to find out how it went.