Find out what NI audiences think of emails and newsletters, and what they want to hear in your communication to them.Tags: Audience Panel, Communication
Queen's University Belfast student Isaac Ellis looked at our audience survey data to identify hidden trends and insights.Tags: Culture Beyond Covid, Communication
In this blog, we’re giving you some easy tips for writing great copy.Tags: Copy, Communication, Accessibility
In this snapshot, find out what arts and culture experiences represent for NI audiences, why they attend and what it gives them that other things don't.Tags: Audience Panel
In this snapshot, find out how NI audiences' engagement with culture online has changed, what they enjoy about it and what they don't.Tags: Audience Panel, Digital
Find out how lockdown has impacted audiences in NITags: Audience Panel, COVID-19
Conversations and views from the public and the arts sector on what Arts Council England should focus on.
This report is about the impact of Covid-19 on people's interactions with technology, virtual events, audience expectations and monetisation of digital.
This research explored UK audiences' behaviours during lockdown, their wants and needs post-Covid and marketing opportunities for arts & culture organisations moving forward.
In this workshop, we’ll talk about your copy, tone, images, communication channels and accessibility, all the important bits that shine a light on who you are and who you’re for.
Book a free one-to-one online chat about your audiences.
Book a free one-to-one online chat about your audiences.
Book a free one-to-one chat about your audiences.
Practical ways to create an email strategy that increases sales and improves customer loyalty.
Limited time to get the word out about what you do? Or not sure where to start? Download our communications plan template and get all angles covered.
These marketing toolkits from Film Hub NI give you a clear and quick guide to using Twitter, Facebook, Instagram, and Mailchimp to promote your cultural venue or event.
A guest blog by Kim Mitchell from MoMA New York. Kim talks about communications at the top end of the art world, and the challenges of working with a world-renowned brand.
We worked with Shannon Yee to find an audience for her immersive theatre installation. An example of how communication with box office and front of house staff is vital for marketing alternative theatre.
How London Symphony Orchestra changed their mindset and activities to make sure they are inclusive of all families.
Author: Fabienne Morries, London Symphony Orchestra
This spider chart will help you to visualise how you’re doing at loyalty and to focus your effort on the things you need to improve for strengthening your relationship with your audiences.
This short piece argues that defining company values can be a practical tool - not just a box-ticking exercise.
Author: Carter Cleveland, CEO of Artsy
A guide to language in Disability for Non-Disabled People
We're looking for people working in the arts, culture and heritage to share with us their dreams and visions for the NI sector.
Kelly-Anne Collins from Dance Resource Base writes on the importance of taking the time to understand and communicate the ‘why’ of your organisation.
Advice from MOMA on using digital to connect with visual arts audiences, and a spotlight on creating a digital plan for heritage organisations.
How GDPR still applies in times of crisis and tips on how to ensure you've got it right
When you're starting any kind of research - the first thing to do is to check what's already out there. Here are our top free online sources of audience information.
Our client director, Fiona Bell, shares her thoughts about our new normal during lockdown and how it impacts the Arts.
We ran Hitchhiker's Guide to the Arts in 2014 to see if planned group visits could increase engagement from those who don't normally attend cultural events.
We ran a series of workshops to support arts and culture venues to think creatively about how to improve their Access for Disabled People. This is what we learned.
Audience development is about building relationships and this is what we will be focusing on to support the sector over the next 12 months.
In 2018, six museums across Northern Ireland hosted late-night events to attract new audiences and change perceptions about museums.
How Hull Truck Theatre improved the accessibility of their website and online booking process.
Author: Danielle McLoughlin
For our new themes for 2021/2022, we take a closer look at a typical audience journey, from the first time they hear about you to when they become loyal customers, and all the steps in between. Read our introduction and first step of the audience journey.Tags: Copy, Customer journey, Loyalty
It's been a year since GDPR hit our inboxes. How have companies and cultural organisations coped, and what are the most common misunderstandings around the legislation?
How to move first-time attendees up the loyalty ladder? Find out how the California Symphony became audience-focused and created incentives based on their audiences' behaviour.Tags: Case study, Segmentation, Loyalty
How can you know more about your audiences? We're listing free tools that you already have access to and tips on how to use them.
Happy New Year! We're opening the year with a new theme: strengthening your relationship with your audiences and loyalty. It is as important as ever when our cultural spaces remain closed. Read our blog to find out more.
Thrive's visitor profiling project to learn more about the visitors to six Northern Ireland museums.
How Young At Art create relaxed performances and an accessible festival experience for their young audience members with additional needs.
Margaret Henry reports back from the Creative Industries Federation Brexit Conference and asks if we're missing some Northern Irish voices in the debate.
Our client director Fiona shares her tips on how to facilitate a meeting or ideas session. How do you get everyone working towards the same goal, get those ideas flowing, and actually agree on some practical action points by the end of the day?
Last August, we invited Olly Davies from the Edinburgh Festival Fringe to share his experience of using audience data to make positive lasting changes to their overall strategy.
'Legitimate Interests' could be the saving grace for many arts and culture organisations who want to hold on to their marketing lists.