Find out what NI audiences think of emails and newsletters, and what they want to hear in your communication to them.

We ran our first focus group with our Audience Panel and they had a lot to say about how they find out about upcoming arts and culture events.

Queen's University Belfast student Isaac Ellis looked at our audience survey data to identify hidden trends and insights.

In this blog, we’re giving you some easy tips for writing great copy.

In this snapshot, find out what arts and culture experiences represent for NI audiences, why they attend and what it gives them that other things don't.

In this snapshot, find out how NI audiences' engagement with culture online has changed, what they enjoy about it and what they don't.

Find out how lockdown has impacted audiences in NI

In this audience snapshot, find out how NI audiences feel about returning to in-person events.

In this audience snapshot, learn about NI audiences' summer plans.

In this audience snapshot, find out what NI audiences first do when going to a venue, their pet peeves and how venues make them feel.

How do NI audiences perceive arts and culture? Find out in our latest audience snapshot.

Find out what art form NI audiences connect with the most and what prevents them from engaging with some art forms.

Get to know Jan, our accessibility persona created from the data collected during our Audience Panel.

Get to know Frank and Nancy, our Older Frequent Attender persona created from the data collected during our Audience Panel.

Get to know Jill, our Young Family persona created from the data collected during our Audience Panel.

Get to know Darren, our Young Infrequent Attender persona created from the data collected during our Audience Panel.

Conversations and views from the public and the arts sector on what Arts Council England should focus on.

This report is about the impact of Covid-19 on people's interactions with technology, virtual events, audience expectations and monetisation of digital.

This research explored UK audiences' behaviours during lockdown, their wants and needs post-Covid and marketing opportunities for arts & culture organisations moving forward.

Strategy, reporting, and campaign delivery.

Get an evidence-based strategy to deliver your objectives.

Book a free one-to-one chat about your audiences.

Practical ways to create an email strategy that increases sales and improves customer loyalty.

Book a free one-to-one chat about your audiences.

Book a free one-to-one chat about your audiences.

Book a free one-to-one chat about your audiences.

Limited time to get the word out about what you do? Or not sure where to start? Download our communications plan template and get all angles covered.

A guest blog by Kim Mitchell from MoMA New York. Kim talks about communications at the top end of the art world, and the challenges of working with a world-renowned brand.

We worked with Shannon Yee to find an audience for her immersive theatre installation. An example of how communication with box office and front of house staff is vital for marketing alternative theatre.

How London Symphony Orchestra changed their mindset and activities to make sure they are inclusive of all families.

Author: Fabienne Morries, London Symphony Orchestra

This spider chart will help you to visualise how you’re doing at loyalty and to focus your effort on the things you need to improve for strengthening your relationship with your audiences.

'The Touring Marketing Map’ is a mind map guide created by the AMA to help motivate organisations with their marketing campaigns.

This short piece argues that defining company values can be a practical tool - not just a box-ticking exercise.

Author: Carter Cleveland, CEO of Artsy

There are different ways to segment your audience. In this toolkit, we're giving you tips to create your own successful segmentation.

The Kids in Museums Manifesto, created with input from children, young people, and families, offers simple guidelines for making museums and heritage sites more welcoming and enjoyable for all.

When audiences visit your organisation for the first time, what can you do to build a lasting relationship with them? Read our blog to find out.

Some people who used to be regular audience members haven't yet returned to cultural organisations. There are ways to entice them back. Read our blog to find out.

Kelly-Anne Collins from Dance Resource Base writes on the importance of taking the time to understand and communicate the ‘why’ of your organisation.

Advice from MOMA on using digital to connect with visual arts audiences, and a spotlight on creating a digital plan for heritage organisations.

How GDPR still applies in times of crisis and tips on how to ensure you've got it right

A guide to language in Disability for Non-Disabled People

When you're starting any kind of research - the first thing to do is to check what's already out there. Here are our top free online sources of audience information.

Our client director, Fiona Bell, shares her thoughts about our new normal during lockdown and how it impacts the Arts.

We ran a series of workshops to support arts and culture venues to think creatively about how to improve their Access for Disabled People. This is what we learned.

We ran Hitchhiker's Guide to the Arts in 2014 to see if planned group visits could increase engagement from those who don't normally attend cultural events.

Audience development is about building relationships and this is what we will be focusing on to support the sector over the next 12 months.

In 2018, six museums across Northern Ireland hosted late-night events to attract new audiences and change perceptions about museums.

How Hull Truck Theatre improved the accessibility of their website and online booking process.

Author: Danielle McLoughlin

For our new themes for 2021/2022, we take a closer look at a typical audience journey, from the first time they hear about you to when they become loyal customers, and all the steps in between. Read our introduction and first step of the audience journey.

Our CEO Fiona attended the Family Arts Conference and learnt a lot about ticket prices. Read her blog to find out her key takeaways.

It's been a year since GDPR hit our inboxes. How have companies and cultural organisations coped, and what are the most common misunderstandings around the legislation?

Our annual benchmarking report Foundations shows consistently each year that the vast majority of customers do not return the following year. And they don’t come more than once during the year. It sounds like we have a commitment problem. Áine explores how to use data to better understand audience engagement.

How to move first-time attendees up the loyalty ladder? Find out how the California Symphony became audience-focused and created incentives based on their audiences' behaviour.

How can you know more about your audiences? We're listing free tools that you already have access to and tips on how to use them.

Read our latest guest blog from the Changed Future series, written by Holly Foskett.

Happy New Year! We're opening the year with a new theme: strengthening your relationship with your audiences and loyalty. It is as important as ever when our cultural spaces remain closed. Read our blog to find out more.

Thrive's visitor profiling project to learn more about the visitors to six Northern Ireland museums.

In early July, Sarah and Maurane hopped over to sunny Brighton for the Arts Marketing Association
conference. Maurane was invited over as a speaker and Sarah decided to tag along and mingle with over 750 representatives from the UK’s cultural sector. The conference, themed "Be Bold, Be Brave," featured thirty-five talks over two days. Here are some key lessons in bravery that Sarah learned.

Our Client Programme Coordinator Sarah looks at examples of how organisations outside of the arts and culture sectors exceed their audiences' expectations. Read her blog to find out her key takeaways.

As we move towards spring, it's a fitting time to take a moment and consider December, a pivotal time of year for the arts. With recent reports suggesting a downturn in sales for pantomimes and Christmas shows throughout the UK, it's worth examining whether this trend extends to Northern Ireland as well.

The Around the Town Festival in Carrickfergus, Northern Ireland, highlights the impact of community-driven efforts on local culture. Led by Positive Carrickfergus, the festival aimed to showcase the town’s potential and boost its arts scene. For this case study, our Client Programme Coordinator Sarah spoke with Creative Producer Lynn McKenzie to find out how she and the team turned community aspirations into a successful festival through collaboration, planning, and responsive organising.

How Young At Art create relaxed performances and an accessible festival experience for their young audience members with additional needs.

Our client director Fiona shares her tips on how to facilitate a meeting or ideas session. How do you get everyone working towards the same goal, get those ideas flowing, and actually agree on some practical action points by the end of the day?

In this blog, our former Research Executive Victoria explores the different benefits of having a ticketing system.

Last August, we invited Olly Davies from the Edinburgh Festival Fringe to share his experience of using audience data to make positive lasting changes to their overall strategy.

'Legitimate Interests' could be the saving grace for many arts and culture organisations who want to hold on to their marketing lists.

Last June, The Crescent Arts Centre decided to try something new for their Belfast Book Festival: a Pay What You Want scheme. Read our case study to find out how it went.