Find out what NI audiences think of emails and newsletters, and what they want to hear in your communication to them.Tags: Audience Panel, Communication
We ran our first focus group with our Audience Panel and they had a lot to say about how they find out about upcoming arts and culture events.Tags: Audience Panel, Communication, Marketing
Queen's University Belfast student Isaac Ellis looked at our audience survey data to identify hidden trends and insights.Tags: Culture Beyond Covid, Communication
In this blog, we’re giving you some easy tips for writing great copy.Tags: Copy, Communication, Accessibility
In this snapshot, find out what arts and culture experiences represent for NI audiences, why they attend and what it gives them that other things don't.Tags: Audience Panel
In this snapshot, find out how NI audiences' engagement with culture online has changed, what they enjoy about it and what they don't.Tags: Audience Panel, Digital
Find out how lockdown has impacted audiences in NITags: Audience Panel, COVID-19
In this audience snapshot, find out how NI audiences feel about returning to in-person events.Tags: Audience Panel, COVID-19
In this audience snapshot, learn about NI audiences' summer plans.Tags: Audience Panel
In this audience snapshot, find out what NI audiences first do when going to a venue, their pet peeves and how venues make them feel.Tags: Audience Panel
How do NI audiences perceive arts and culture? Find out in our latest audience snapshot.Tags: Audience Panel
Find out what art form NI audiences connect with the most and what prevents them from engaging with some art forms.Tags: Audience Panel, Art forms
Get to know Jan, our accessibility persona created from the data collected during our Audience Panel.Tags: Audience Panel, Audience research
Get to know Frank and Nancy, our Older Frequent Attender persona created from the data collected during our Audience Panel.Tags: Audience Panel, Audience research
Get to know Jill, our Young Family persona created from the data collected during our Audience Panel.Tags: Audience Panel, Audience research, Families
Get to know Darren, our Young Infrequent Attender persona created from the data collected during our Audience Panel.Tags: Audience research, Audience Panel
Conversations and views from the public and the arts sector on what Arts Council England should focus on.
This report is about the impact of Covid-19 on people's interactions with technology, virtual events, audience expectations and monetisation of digital.
This research explored UK audiences' behaviours during lockdown, their wants and needs post-Covid and marketing opportunities for arts & culture organisations moving forward.
Limited time to get the word out about what you do? Or not sure where to start? Download our communications plan template and get all angles covered.
A guest blog by Kim Mitchell from MoMA New York. Kim talks about communications at the top end of the art world, and the challenges of working with a world-renowned brand.
We worked with Shannon Yee to find an audience for her immersive theatre installation. An example of how communication with box office and front of house staff is vital for marketing alternative theatre.
How London Symphony Orchestra changed their mindset and activities to make sure they are inclusive of all families.
Author: Fabienne Morries, London Symphony Orchestra
This spider chart will help you to visualise how you’re doing at loyalty and to focus your effort on the things you need to improve for strengthening your relationship with your audiences.
This short piece argues that defining company values can be a practical tool - not just a box-ticking exercise.
Author: Carter Cleveland, CEO of Artsy
There are different ways to segment your audience. In this toolkit, we're giving you tips to create your own successful segmentation.
A guide to language in Disability for Non-Disabled People
When audiences visit your organisation for the first time, what can you do to build a lasting relationship with them? Read our blog to find out.
We are now taking registrations for wave 2 of Missing Audiences in Northern Ireland, which will open on 31st January 2022.Tags: Missing Audiences, Audience research, COVID-19
Want to know why some of your most loyal audiences haven't yet come back to your organisation? There's a way to find out. Take part in Missing Audiences.
We're looking for people working in the arts, culture and heritage to share with us their dreams and visions for the NI sector.
Kelly-Anne Collins from Dance Resource Base writes on the importance of taking the time to understand and communicate the ‘why’ of your organisation.
Advice from MOMA on using digital to connect with visual arts audiences, and a spotlight on creating a digital plan for heritage organisations.
How GDPR still applies in times of crisis and tips on how to ensure you've got it right
When you're starting any kind of research - the first thing to do is to check what's already out there. Here are our top free online sources of audience information.
Our client director, Fiona Bell, shares her thoughts about our new normal during lockdown and how it impacts the Arts.
We ran a series of workshops to support arts and culture venues to think creatively about how to improve their Access for Disabled People. This is what we learned.Tags: Accessibility, Disabled Audiences, Access
We ran Hitchhiker's Guide to the Arts in 2014 to see if planned group visits could increase engagement from those who don't normally attend cultural events.
Audience development is about building relationships and this is what we will be focusing on to support the sector over the next 12 months.
In 2018, six museums across Northern Ireland hosted late-night events to attract new audiences and change perceptions about museums.
How Hull Truck Theatre improved the accessibility of their website and online booking process.
Author: Danielle McLoughlin
For our new themes for 2021/2022, we take a closer look at a typical audience journey, from the first time they hear about you to when they become loyal customers, and all the steps in between. Read our introduction and first step of the audience journey.Tags: Copy, Customer journey, Loyalty
Our CEO Fiona attended the Family Arts Conference and learnt a lot about ticket prices. Read her blog to find out her key takeaways.Tags: Pricing, Accessibility, Access
It's been a year since GDPR hit our inboxes. How have companies and cultural organisations coped, and what are the most common misunderstandings around the legislation?
How to move first-time attendees up the loyalty ladder? Find out how the California Symphony became audience-focused and created incentives based on their audiences' behaviour.Tags: Case study, Segmentation, Loyalty
Read our latest guest blog from the Changed Future series, written by Holly Foskett.Tags: Guest blog, Accessibility, Access
How can you know more about your audiences? We're listing free tools that you already have access to and tips on how to use them.
We have partnered with the Insights Alliance (Indigo Ltd, Baker Richards and One Further) to deliver the Missing Audiences survey in Northern Ireland.Tags: COVID-19, Audience research
Happy New Year! We're opening the year with a new theme: strengthening your relationship with your audiences and loyalty. It is as important as ever when our cultural spaces remain closed. Read our blog to find out more.
Thrive's visitor profiling project to learn more about the visitors to six Northern Ireland museums.
Our Client Relationships Executive Catherine looks at examples of how organisations outside of the arts and culture sectors exceed their audiences' expectations. Read her blog to find out her key takeaways.
How Young At Art create relaxed performances and an accessible festival experience for their young audience members with additional needs.
Margaret Henry reports back from the Creative Industries Federation Brexit Conference and asks if we're missing some Northern Irish voices in the debate.
Our client director Fiona shares her tips on how to facilitate a meeting or ideas session. How do you get everyone working towards the same goal, get those ideas flowing, and actually agree on some practical action points by the end of the day?
In this blog, our Research Executive Victoria explores the different benefits of having a ticketing system.Tags: Tickets, Box office, CRM
Last August, we invited Olly Davies from the Edinburgh Festival Fringe to share his experience of using audience data to make positive lasting changes to their overall strategy.
'Legitimate Interests' could be the saving grace for many arts and culture organisations who want to hold on to their marketing lists.