How do NI audiences find out about arts and culture events?

We ran our first focus group with our Audience Panel and they had a lot to say about how they get information about upcoming arts and culture events.

Download our snapshot to learn more about:

  • The most common communication channels people use to find out about events
  • How NI audiences use social media and newsletters
  • Their thoughts on discounts and what convinces them to buy a ticket

Want to know more about our Audience Panel?

In 2021, we are changing the audience conversation on to the really good stuff that organisations need to hear from their public.

We’ve moved on from long, multiple-pages surveys (for now!) and thought it would be magical to talk with audiences. Yes, actually talk. Directly. With them. Like you would do in the good auld days in your theatre lobby.

We have partnered with Belfast City Council to run a year-long Audience Panel. Participating Belfast organisations helped us to recruit members of their audiences to take part. From now until December 2021, we’ll send these 833 audience members monthly short surveys and invite them to regular focus groups.

The topics of these conversations will be focused on the various elements of relationship building, to understand what makes audiences click and stick.

Although our panel has been recruited from Belfast organisations, their audiences could be from anywhere and overlap with yours. The insights we’ll gather will be as relevant to you as they will be to them.

The 2021 Audience Panel is supported by Belfast City Council.

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We ran our first focus group with our Audience Panel and they had a lot to say about how they find out about upcoming arts and culture events.

Audience Panel Focus Group Findings 1

Download snapshot
(PDF 216KB)

Related Audience Snaphot

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