Amanda Neylon from NHS Digital tells us what exactly 'digital' means and what it means for the everyday person.

The iBeholder pilot was developed to help us discover new ways to gather audience data for non-ticketed visual arts organisations and boost the audience experience. This report details everything that happened throughout the project and the insights we uncovered during the pilot.

In this snapshot, find out how NI audiences' engagement with culture online has changed, what they enjoy about it and what they don't.

Our CEO Fiona recently traveled to the North West to chat with a group of older people to understand more about their engagement with arts and culture. She wrote a blog to let us know what she learnt.

What's the standard for digital marketing in the arts? Here are findings from a survey of 180 U.S. arts organisations by Capacity Interactive.

Global Web Index's report on millennials' online behaviors and their attitudes to digital and marketing.

This research explored UK audiences' behaviours during lockdown, their wants and needs post-Covid and marketing opportunities for arts & culture organisations moving forward.

This report is about the impact of Covid-19 on people's interactions with technology, virtual events, audience expectations and monetisation of digital.

Discover the insights from our Culture Beyond Covid audience research for ticketed and non-ticketed organisations.

This report from Arts Connect explores how people aged 10 to 19 relate to arts and culture.

Full report of findings from Act 2 of the 'After the Interval' survey in NI and ROI

Report of findings from Act 1 of the 'After the Interval' survey in NI and ROI

Research into the media preferences and habits of over 25,000 US performing arts customers.

The Taking Part Survey researches engagement with museums and galleries in England between 2005 and 2016.

Conversations and views from the public and the arts sector on what Arts Council England should focus on.

Discover the insights from the Missing Audiences for Northern Ireland - Wave 1 survey.

Ofcom have released their report into what the people of Northern Ireland are watching and listening - and how and where they are doing it. Here's our quick summary of the report - and the implications for the cultural sector.

Young adults aged 16-24, commonly referred to as Gen Z by marketers, are often considered a challenging demographic to engage. This report, developed by the creative agency We Are Social UK, offers deeper insights into their lifestyles and behaviours. You can read the complete report via the link or read the summary below, written by Alice Bresciani, We Are Social's former Senior Research and Insights Director. We recently created an audience snapshot for this age group and the art forms they're into.

This report from NISRA gives the overall picture on who is living in Northern Ireland, and covers population growth, travel and transport, technology use and more.

Strategy, reporting, and campaign delivery.

Mystery shops to understand and improve your visitor experience.

The lowdown on the newest ways cultural organisations can use digital to connect with their audiences.

Our CEO Margaret attended the Westminster Media Forum event recently, and came away with a lot of ideas and questions for digital transformation in the NI arts, culture, and heritage sector.

How National Theatre of Scotland is using digital creatively to improve access and grow Deaf audiences.

Advice from MOMA on using digital to connect with visual arts audiences, and a spotlight on creating a digital plan for heritage organisations.

Confused about GDPR? Here is a quick and easy guide to what you need to know to get started.

As we're noticing the impact of the latest Apple update on social media advertising, we wrote a blog to explain what it's all about and the challenges it brings to arts and culture organisations.

A roadmap for digital tailored to Northern Ireland’s arts and culture organisations’ needs

Learn about the effect online ticketing, particularly on mobile, can have on ticket sales and customer experience in the arts.

Author: After Digital

How the V&A combined digital, physical, and personal welcomes to create a great visitor experience.

Author: Kati Price

Interested in digital and user-generated content? Here's how the Royal Ontario Museum used visitor photos as part of their visitor experience, and as a data source too.

Author: Ryan Dodge, Digital Engagement at Royal Ontario Museum

We've asked Zoe Seaton at Big Telly Theatre Company what it's like to adapt live theatre online, how to price digital performances and tips for NI organisations.

How Art UK and the Audience Agency increased visits to their online collection and resources from BAME audiences and those aged 16-24.

Authors: Katie Moffat and Richard Turpin

Our former Client Relationships Exec Catherine talked to the person behind the hilarious (and informative) social media accounts of The Museum of English Rural Life. Read our case study to find out how they succeeded in diversifying their online audiences with a single tweet.

Results updated weekly from the Covid-19 'After the Interval' Act 2 Audience Survey.

How popular is online booking with Northern Irish arts ticket buyers - and how does it differ between urban and rural contexts?

When you're starting any kind of research - the first thing to do is to check what's already out there. Here are our top free online sources of audience information.

A run-down of all the ways to find out about your current and potential audiences. These range from simple and no-cost solutions, to more sophisticated box office systems.

The action-research report from Cinegi profiles their efforts to bring filmed theatre, ballet, and opera to libraries and village halls across England.

In our latest guest blog, Niamh Kelly, Youth Ambassador at Reimagine, Remake, Replay writes about co-curation with audiences, and in this instance, with young people. Could it change museums' relationships with their audiences for the better?

We sent Fiona off to Culture Geek in the sweltering London heat. Here's some of what she brought back - the best examples of games to engage audiences in galleries and museums

In July 2022, we began work on a fascinating project: Northern Ireland in 100 Stories. For the past year, we met with a total of 120 people from across all 11 council areas in Northern Ireland to find out what arts and culture means to their lives. As we near the end of the project, we wanted to gather in one place all the resources that came from it.

A guest blog by Kim Mitchell from MoMA New York. Kim talks about communications at the top end of the art world, and the challenges of working with a world-renowned brand.

VR is an exciting new opportunity for arts, culture, and heritage. But is there really an audience for it, and can it be used as an audience development tool? Fiona Bell reports from the Culture Geek conference.

In early July, Sarah and Maurane hopped over to sunny Brighton for the Arts Marketing Association
conference. Maurane was invited over as a speaker and Sarah decided to tag along and mingle with over 750 representatives from the UK’s cultural sector. The conference, themed "Be Bold, Be Brave," featured thirty-five talks over two days. Here are some key lessons in bravery that Sarah learned.

Paul Connolly, lead singer of the Wood Burning Savages writes our third dream blog in which he reimagines NI cities and town centres where empty buildings are filled with arts and culture for the common good.

Our CEO Fiona reflects on the latest trends in people's behaviours and attitudes post-Covid.

The Earagail Arts Festival asked their audience and wider public about their motivations and barriers to attend the festival. They uncovered data that helped them to evaluate their impact and refine their purpose.

Talking to your audiences online and encouraging them to post comments and interact is a great way to draw attention to your offer, and increase audience loyalty. Here are the best ways to get started, and deal with any negative comments too.

How can the NI arts and cultural scene adapt to social distancing measures after the lockdown? Our Chief Executive Margaret Henry tries to find out.

Before we can see the effects of GDPR, here's a breakdown of how well Northern Irish venues are capturing contact details and permissions for their ticket buyers.

There is wealth of free information about your current and potential audiences available through your social media and website. Here's how to access it and build a picture of your online audiences.

Musing on the language around cultural audiences - can we borrow some ideas from sport?

With the new StopCOVID NI app up and running, Sarah looks at the implications of GDPR in contact tracing and what it means for your organisation.

An interview with Sarah Hughes, on how business partnership can be as an audience development tool.

Why you might already be doing research without knowing it... and how to choose the right research method to find out what you need to know.

In 2018, six museums across Northern Ireland hosted late-night events to attract new audiences and change perceptions about museums.

We've talked audience development with hundreds of organisations across Northern Ireland (and further afield!). So here are some of the most frequently asked questions we hear about understanding and growing cultural audiences.

Read our third guest blog from the Changed Future series, written by Charmain Jones.

Change in the cultural sector is often associated with fighting funding cuts - but organisational change is essential to survive and thrive in our fast-paced environment. Our CEO Margaret Henry shares her thoughts and experience on the challenges and benefits of change.

In this guest blog, Paul Kane from Belfast Over the Hill Music Collective shares his views on the way art and artists are perceived in our society and what he wants to change.

YouGov and Experian have been collecting data on the cost-of-living crisis and its impact on consumers. We wrote a blog about the implications for arts and culture audiences.

The significance of arts and culture is frequently downplayed, yet it profoundly shapes people's lives. The Northern Ireland in 100 Stories project has gathered first hand accounts from people across the region demonstrating the impact arts and culture have on local residents. In this blog post, Laura examines the key themes from the project, highlighting how integral arts and culture are to are to local communities.

Last June, The Crescent Arts Centre decided to try something new for their Belfast Book Festival: a Pay What You Want scheme. Read our case study to find out how it went.