Changing the Game

When lockdown hit at the end of March 2020, a lot of arts and culture organisations turned to digital so they could continue to deliver their programme at all costs. Some offered live or pre-recorded events filmed from their living room, others explored complete new ways to present their work. It’s fair to say that everybody dipped their toes in the deep pond that is digital, some more successfully than others. And that’s ok. New things don’t have to work right away. It’s good to test and try and see what works and what doesn’t for your own organisation.

Our audience research After the Interval and Culture Beyond Covid showed us that we’re in this for the long-haul and there’s no going back to how it was before. The focus is now indeed on digital so is there an easy step-by-step process that one could follow to start their digital journey?

We partnered with Accidental Theatre and Imagine Belfast to answer this question. Together, we ran the Changing the Game research project and this document is the result of our collaboration. Supported by the Future Screen NI’s Rewriting the Narrative grant, we conducted desk research, qualitative interviews and surveyed 12 NI organisations to better understand their use and knowledge of digital. This 5-steps framework was developed based on what we found. The approach is the same, regardless of the art form. We hope it will help you to start your digital journey but also that it will support organisations who have delivered a digital programme and would like to review and improve what they’ve done.

Download the Changing the Game framework

If you'd like to chat with us about your digital journey and how to deliver an audience-focused digital programme, book a free one-on-one appointment with our Client Programme Coordinator Sarah.